Vera Brand Partnerships Media Kit - Ink

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VeraBrandPartnershipsMedia Kit

aboutthe airlineAn iconic British challenger brandInnovative, famous for their friendly serviceand with a unique spirit, Virgin Atlantic are anairline that customers love to flyFounded by Sir Richard Branson in 1984, withthe aim of offering a great customer experienceVirgin Atlantic now fly to over 30 of the world’smost popular destinations. They also offerhundreds of onward connections thanks toa partnership with Delta Air Lines . Never hasit been easier to connect with the USVirgin Atlantic offer a taste of the excitementand enjoyment of travel lost to many airlinestoday, thanks to everything from theirluxurious Upper Class bars and Clubhouselounges, to award-winning inflightentertainment in every cabin

by the numbers5.44 millionpassengers per annumNew York 63mper monthAverage income 65,000 Las Vegas 23mper monthOrlando 38mper monthover 3xmore likely to stayin 5 star hotels*over 3xmore likely to spend11 nights in a hotel*Antigua 8.6mper monthCancun 6.6mper monthJamaica 9.8mper monthBarbados 14mper monthAnnual spendon holiday76%above average*Monthly average spend ofVirgin Atlantic passengers*vs. UK averageSource: CAA/Mintel/TGI GB 2016/YOUGOV

by the numbersAverage Income 50,000 2.5xmore likely than averageto have 1,000 spareeach monthUPMARKEThigher social grade andmore likely to be c-suitethan British Airways passengers40 above average 40 profile, with 59% ofpassengers aged over 40Virgin Atlanticpassengers consumechallenger brandsSource: CAA/Mintel/TGI GB 2016/YOUGOV

whytravel mediaAs more people travel, our media growsstronger and stronger every day. Travelmedia is unique in today’s advertisingenvironment, not only because of theincreasing consumer numbers, butbecause we have a deep understandingand knowledge of who is travelling, aswell as where and when. Furthermore ourmedia is always positive, aspirational andinspiring.Passenger numbers are growing 3-5% every year(IATA)Passenger numbers will double in the next20 years (IATA)74% of passengers read inflight magazines (Kantar TGI)Travel media has the most affluent readership in theworld (Gfk MRI)Travellers are 50% more engaged reading inflightthan when on the ground (Ink: A Flight to Remember)Inflight media is always inspiring and positiveTravel media reaches real people without being adigital distractionAll travel media can be targetedInk is the largest travel media company in the worldwith award-winning content

aboutveraVera, our monthly inflightmagazine, combines the latestentertainment with travelinspiration from around ourroute networkVera is a dazzling A-listentertainment and travel magazine,cleverly connecting the onboardentertainment content with originaldestination tips from across VirginAtlantic’s global route network

IFETV advertisingOptions:– Spot 30 second adverts aroundour inflight entertainment– Boarding video (30 seconds)– Booked monthly– Audience 500,000 passengers inall three cabins per monthCreative deadline:Seven weeks prior to onboard dateprices start from 39,800

inflightdigitalVirgin Atlantic is the firstEuropean carrier to offerwifi on ALL of its fleet ofaircraftBrands have the abilityto deliver digitaladvertisements topassengers whilst theyare in the air and in aunique mindsetOptions rangefrom complete wifisponsorship andtakeover to targetingspecific routes anddestinationsprices start from 10,000

ambientPlane wraps:Your chance to have one of ourplanes flying across the world withyour brand on itOn board:create your own unique experienceon board one of our flights. Froma mixologist to a chef, an on boardcompetition to giving out presentsto our passengers.Check in areas– Check in promotions at allVirgin Atlantic destinationsaround the world– Campaigns range from productsampling to experiential ideas– Average passengers a day:Heathrow: 7,000POAGatwick: 2,700

loungesVarious Clubhouse promotions available,ranging from monthly masterclasses toproduct placements.- Heathrow: average 1,300 per day- Gatwick: average 200 per day- Global: available on request– Passengers travelling inUpper Class or Flying ClubGold members– Average stay of 2.5 hoursLondon Heathrow ClubhouseLondonClubhousesLocations include:– Heathrow– Gatwick– LHR Revivals (for use for arrivals)– JFK, New York– Newark, New York– Los Angeles– Washington– San Francisco– Boston– Johannesburg– Hong KongMore information on Clubhousesvirginatlantic.com/clubhouses

lounge experientialPreviousexamples include:Champagne served inClubhouses.Complemented withonboard ads and retaillisting.New York City based,premium audio companyobsessed with sound andcreativity.Listening rig set acrossClubhouse networkMarketing onboard50 headphones given asgift to Million MilersDuty free pre order item.

lounge experiential continuedVirgin clubhouse lounges providethe perfect opportunity to connectwith Upper Class and gold andmembers in a unique way.We have the ability to createan experience which allows ourclubhouse visitors to engage withyour brand.prices start from 10,000

well red-ECRMWell Red e-newsletterMonthly email newslettersent to 1.2m active FlyingClub members.– Includes all tiers(Red, Silver, Gold)– Average open rate: 45%Click through rate: 28%– Competition sponsor slotsavailable on request– Feature in email andcompetition landing pageprices start from 15,000

headphone packs– Feature in Economy, Premium andUpper Class cabins– Spec: 12cm x 12cmDelivery deadline:Two weeks before campaignprices start from 10,000

amenity kitsEconomyPremiumEconomyUpperClassPlastic SleeveEye MaskEarbudsToothbrushToothpastePenHerschel Bag2 x SocksVoucherToothbrushToothpasteEarbudsPenHerschel BagEye riserEarbuds

social mediasupport

contactLouise TilleyHead of Brand Partnerships - Virgin Atlantic, [email protected] 44 7811 868 611Alice Temple-LatterPublisher - [email protected] 44 20 7625 0822

Vera, our monthly inflight magazine, combines the latest entertainment with travel inspiration from around our route network Vera is a dazzling A-list entertainment and travel magazine, cleverly connecting the onboard entertainment content with original destinatio