Key Resources For B2B Copywriters

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Key Resources for B2B CopywritersSuccessful B2B copywriters are lifelong learners. But there’s so muchcontent out there — how do you know what’s helpful and what’s not?To help you focus on the best resources and use your learning timeefficiently, we’ve complied this list of programs, books, and other onlineresources.How to Use This Resource ListWhile it’s tempting to stop everything and just read — don’t!Your learning should supplement your business-building actions, notreplace them. Keep talking with prospects, keep doing work for clients,and keep writing every day!When you combine study and live writing experience, you’ll learn moreand move toward your ultimate goals faster.Use this list to determine what you should read or study next. Then,block out time each week to focus on that resource and use theremaining time to focus on getting clients and doing writing projects.And when you read about a concept, put it into practice as soon as youcan so it becomes second nature to you.Enjoy your journey to B2B copywriting success! 2018 American Writers & Artists Inc.

AWAI ProgramsIntroduction — Considering B2B CopywritingIntroduction to the B2B Market: How to Use the Business Skills YouAlready Have to Earn a Six-Figure Income (Steve Slaunwhite, Ed Gandia,Pete Savage)In this program, you’ll get a quick-start guide to B2B copywriting,including a roadmap to help you make a smooth transition to a full-timecareer as a B2B copywriter.Crash Course in B2B Content Writing (Gordon Graham)Is content writing your passion? In this program, you’ll get an overviewof the 12 most in-demand B2B content projects, including an in-depthvideo walkthrough, advice on what to charge, and more.Core — Pursuing B2B CopywritingSecrets of Writing High-Performance Business-to-Business Copy (SteveSlaunwhite)Hands-down the best foundational B2B copywriting program availableanywhere. In this program, you’ll discover the writing techniques usedby top B2B copywriters, plus you’ll get tools to help you land clients andrun your successful freelance business. 2018 American Writers & Artists Inc.

For a more interactive experience, including the opportunity to haveyour writing critiqued, watch for 12 Weeks to B2B Copywriting Mastery.It’s conducted by Steve Slaunwhite twice a year and has limitedenrollment so you get the attention you need to understand and applythe concepts taught in the program.B2B Writing Success Platinum Membership (Subscription)Regardless of whether you’re a beginning or experienced B2Bcopywriter, you’ll find roadmaps to success, expert interviews,templates, and more to help you sharpen your skills, land more clients,and achieve your goals as a Platinum Member of B2B Writing Success.Plus, you’ll be a part of a thriving community of fellow B2B copywriterswho will keep you motivated and moving forward.Getting ClientsGetting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps(Steve Slaunwhite)Just what the title says — here’s your roadmap to getting all the B2Bclients you’ll need to have a thriving freelance business. A must-have forall new B2B copywriters.How to Price, Quote, and Win B2B Writing Projects (Steve Slaunwhite)A companion to Getting B2B Clients, you’ll get Steve’s step-by-step“Power Pricing” system so you always get paid the best price for yourB2B projects. 2018 American Writers & Artists Inc.

Focus Programs — Specializing and Advanced StudyBecome a Lead-Gen Specialist (Steve Slaunwhite)Lead generation is the first step in the B2B buying process and is vitallyimportant to every B2B company. If direct-response is your passion,you’ll enjoy working on lead-gen projects.Email Copywriting for B2B Companies (Steve Slaunwhite)B2B companies rely on email for follow-up once they have a lead. In thisprogram, you’ll discover the five B2B email types and how to write eachof them.B2B Websites: Developing Content that Builds Authority and GeneratesLeads, Too (Dianna Huff)There are over 5 million B2B websites — and many of them needupdating. In this program, you’ll get everything you need to know toland and complete B2B website copy projects.Key Message Copy Platforms (Casey Demchak)Key Message Copy Platforms are an easy way to land your first projectwith a B2B company. Casey Demchak, the creator of the Key MessageCopy Platform, walks you through the process and gives you tips forlanding these short, easy projects.Creating Email Newsletters for Professional Service Firms (Michael Katz) 2018 American Writers & Artists Inc.

If you’re looking for a steady, predictable income, writing monthly emailnewsletters is for you. Michael Katz walks you through landing projects,setting up the newsletters, and producing the monthly content.Writing Case Studies: How to Make a Great Living by Helping Clients TellTheir Stories (Ed Gandia)B2B companies use case stories extensively to add credibility to theirmarketing campaigns. If you like storytelling, case studies are perfectfor you.How to Write White Papers that Command Top Fees (Steve Slaunwhiteand Ed Gandia)White papers are the granddaddy of B2B content. They are often used aslead magnets as well as elsewhere in the B2B buying process. If you likedoing research and working on larger projects, white papers are anexcellent (and lucrative) choice.BOOKSCopywriting Books — ClassicsThese are five classic copywriting books every writer should have intheir library. Read them over and over. Mark them up. They’re thatgood.Breakthrough Advertising (Eugene Schwartz)Tested Advertising Methods (John Caples)Scientific Advertising (Claude Hopkins)Ogilvy on Advertising (David Ogilvy) 2018 American Writers & Artists Inc.

The Robert Collier Letter Book (Robert Collier)Copywriting Books — ContemporaryThese books are more recent and address both print and online media.The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy thatSells (Bob Bly)The Online Copywriter’s Handbook: Everything You Need to Know toWrite Electronic Copy that Sells (Bob Bly)How to Create Irresistible Offers (Bob Bly)Great Leads: The Six Easiest Ways to Start Any Sales Message (MichaelMasterson and John Forde)Copy Logic! The New Science of Producing Breakthrough Copy (WithoutCriticism) (Michael Masterson and Mike Palmer)The Wealthy Freelancer (Steve Slaunwhite, Pete Savage, and Ed Gandia)Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content(Ann Handley)White Papers for Dummies (Gordon Graham)Marketing BooksInfluence: The Psychology of Persuasion (Robert Cialdini) 2018 American Writers & Artists Inc.

Pre-suasion: A Revolutionary Way to Influence and Persuade (RobertCialdini)Positioning: The Battle for Your Mind (Al Ries and Jack Trout)Words that Sell (Richard Bayan) — Words and phrases to make yourcopy more engagingThey Ask You Answer: A Revolutionary Approach to Inbound Sales,Content Marketing, and Today’s Digital Customer (Marcus Sheridan)Other ReadingSupplement your study and reading with works of great literature.Reading well-written fiction will strengthen your storytelling skills andhelp you write copy that engages readers.Podcasts and BlogsB2B Writing Success Podcast with Steve SlaunwhiteHigh Income Business Writing Podcast (Ed Gandia)Bob Bly’s blogB2B Writing Success E-letterWealthy Web Writer E-letterAnd don’t forget to subscribe to podcasts and blogs in your nichemarket.Remember, you don’t need to try and read everything right away. 2018 American Writers & Artists Inc.

Review the list and choose the one resource you want to study next.Implement what you learn, and then move on to the next one.And finally, enjoy your journey as a B2B freelance copywriter! 2018 American Writers & Artists Inc.

Core — Pursuing B2B Copywriting Secrets of Writing High-Performance Business-to-Business Copy (Steve Slaunwhite) Hands-down the best foundational B2B copywriting program available anywhere. In