A Guide To Selling - Homes For Sale, Real Estate, Luxury .

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A Guide to Selling Your HomeSeller’s Consultation PacketPRESENTED BYTrish Santos, REALTOR [email protected] Trish Santos

PRESENTED BYTrish Santos, REALTOR Keller Williams Realty wrealty.comLet’s Get Social!facebook:google m/trishsantoshomeshttp://www.google.com/ itter.com/trishsantosinc Trish SantosALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, stored, transmitted, orused in any form or by any means, except as permitted under Section 107 or 108 of the United States Copyright Act, withoutthe written permission of Trish Santos.Any business documents, suggestions, or other ideas or information that participants may provide to Trish Santos at or inconnection with any Keller Williams documents will be deemed non-confidential and non-proprietary and may be used ordisclosed by Trish Santos without liability or compensation (unless otherwise agreed to in a writing signed by Trish Santos).

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comIntroductionWelcome to the world of home selling!The decision to sell your home is an important one, and before you do anythingelse, you need to determine why you are selling. You may need to sell, or you maywant to sell. It may even be a combination of both. With my help & guidance, wecan determine your motivation and work together to strategically achieve realisticgoals and expectations through the home selling process with minimal workinvolved from you.Many people who decide to sell theirhomes are shooting in the dark. Theymay hit something, but without a target,they might just make a lot of noise. I’mhere to turn on the light for you. Toprotect your interests and arm you withthe best information, tools and resourcesto enable you to see more clearly, hit themark, and get the best possible price foryour home, in the shortest amount oftime. Fact:It’s sad but true. Not all houses sell for the asking price. The good newsis that all houses will sell at the right price. Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comTable of Contents The Seller’s Guide Flow Chart The Realtor Difference Quick Real Estate Statistics Keller Williams Market Share Year to Date Statistics Area Specific What’s in it for you? It’s All About You What I Deliver Why Keller Williams Realty is #1 Marketing Resources & Advantages FAQs Up to Date Local Market Insight Zip Code Specific Notes88% of home sales arethe result of agent connectionsSource: National Association of REALTORS 2012 Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.com Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comREALTOR VS AGENTNot All Agents Are REALTORS , and the Difference Is Meaningful.As a prerequisite to selling real estate, a person must be licensed by the state in which theywork, either as an agent/salesperson or as a broker. Before a license is issued, minimumstandards for education, examinations and experience, which are determined on a state bystate basis, must be met. After receiving a real estate license, most agents go on to jointheir local board or association of REALTORS and the NATIONAL ASSOCIATION OFREALTORS , the world's largest professional trade association. They can then callthemselves REALTORS .The term "REALTOR " is a registered collective membership mark that identifies a realestate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS and subscribes to its strict Code of Ethics (which in many cases goes beyond state law). Inmost areas, it is the REALTOR who shares information on the homes they are marketing,through a Multiple Listing Service (MLS). Working with a REALTOR who belongs to a MLSwill give you access to the greatest number of homes.Using an Agent and the Obligations that Are Owed to YouAn agent is bound by certain legal obligations. Traditionally, these common-law obligationsare to: Put the client's interests above anyone else'sKeep the client's information confidentialObey the client's lawful instructionsReport to the client anything that would be usefulAccount to the client for any money involvedNote: A REALTOR is held to an even higher standard of conduct under the NAR's Code ofEthics. Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comQuick Real Estate StatisticsBuyers find the home they purchase primarily by looking on the internetand by asking real estate agents. In this case, as your Realtor , your property will be exposedto Top Producing Agents with Buyers ready to purchase. This is true for primary residence orinvestment properties that have a dominant Internet presence with a terrific marketing programexclusive to Keller Williams Realty Dulles clients.For Sale By Owner (FSBO) Statistics The typical FSBO home sold for 184,000 compared to 230,000 for agent-assistedhome sales. FSBO methods used to market home: Yard sign: 36% Friends, relatives, or neighbors: 28%Online classified advertisements: 16%Open house: 14%For-sale-by-owner websites: 13%Social networking websites (e.g. Facebook, Twitter, etc.): 7%Multiple Listing Service (MLS: Zillow, Craigslist, etc.) website: 7%Print newspaper advertisement: 7%Direct mail (flyers, postcards, etc.): 1%Video: 1%Other: 2%None: Did not actively market home: 32%Most difficult tasks for FSBO sellers: Understanding and performing paperwork: 18% Getting the right price: 13%Preparing/fixing up home for sale: 12%Helping buyer obtain financing: 3%Attracting potential buyers: 3%Selling within the planned length of time: 7%Having enough time to devote to all aspects of the sale: 6%Source: 2014 National Association of REALTORS Profile of Home Buyers and Sellers Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comWhy to Sell With a RealtorChoosing to sell with a professional rather than on your own makes sense for a variety ofreasons: A Realtor has access to market data about recent sales and other homes on themarket that can be used to price your home appropriately. Studies show that homespriced right when they’re first listed sell more quickly and for a higher price than thosethat linger on the market. A Realtor can show your home when you aren’t available, can respond to inquiriesfrom potential buyers and their agents, and can get valuable feedback from visitors –all things that save you time. A Realtor can look at your home objectively and suggest ways to improve itsappearance – by staging and minor repairs – so it appeals to more buyers. Buyers typically prefer to look at a home without the seller present so they can feelmore comfortable exploring the rooms and visualizing themselves in the property. Atan FSBO sale, the seller must be present. A Realtor can screen visitors to your home, which provides a measure of safety thatFSBO sellers don’t have. In addition, by checking to see if the buyers are legitimateand can afford to purchase your home, a Realtor can help you avoid wasting timeshowing your home to unrealistic buyers. Realtors have professional marketing expertise, contacts with other Realtors whowork with buyers, and the support of a brokerage that can market your home morewidely than you can as an individual. A Realtor can help you negotiate a contract that not only garners you an appropriateprice for your home, but that meets your needs for a settlement date and perhapsincludes a period when you rent back your home from your buyer. In addition, aRealtor can make sure your contract is in compliance with all local regulations.FSBO DangersMost buyers today work with a buyers’ agent to represent their interests. If you choose to sellyour home on your own, you’ll be negotiating with a professional and relying on your own skillto finalize a contract. Not only could you end up selling your home for less money, you couldleave yourself open to potential legal problems unless you have the contract vetted by anexperienced real estate attorney.FSBO transactions can be successful, of course, but 90 percent of homeowners prefer to workwith a professional rather than risk an unsatisfactory home selling experience.Source: 2014 National Association of REALTORS Profile of Home Buyers and Sellers Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comWhat’s in it for you? It’s All About YouMy real estate business has been built around one guiding principle:It's all about you, our client.Your NeedsYour DreamsYour ConcernsYour QuestionsYour FinancesYour TimeYour LifeTo get the best possible price for your home, in the shortestamount of time. My entire focus is on your complete satisfaction. Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comTop 5 Benefits of Working with Trish Santos to Help You SellAny Realtor you hire should act honestly and fairly, put a sign in the yard, andpost it on a website. These are the basics. I go above and beyond by doing thefollowing:1. Better pricing strategy brings you more money 2. A smoother home selling experience 3. More connections to the right people 4. Better marketing through hundreds of syndicated marketing resources 5. More FUN! What I Deliver Communication Experience and Expertise Mandatory Legal Seller’s Documents Checklist Marketing Strategies Pricing RightKeller Williams Realty Now#1 Real Estate Companyin the United States by Agent Count Staging Satisfaction Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comAbout MeHow am I different from other real estate agents?My value proposition is rooted in customer care and service, which means I place the interestof my clients first. I am versatile and a self-directed real estate professional who will worktimelessly to make sure your real estate needs, goals and dreams are met. I accomplish thisby utilizing my expert market knowledge, negotiating skills and experience, extensivemarketing materials, and superior pricing strategies.All real estate agents will claim they can sell your house.I promise to sell your house at the maximum price, with minimum hassle.Training, Experience & Recognition Member of the Dulles Area Association of REALTORS (DAAR)Member of the National Association of REALTORS (NAR)Member of the Metropolitan Regional Information Systems (MRIS)TechnologyIn today's booming age of technology, where consumers spend time each day shopping andbrowsing online, I utilize the latest technologies to market your home. Keller Williams is themost innovative real estate company in the world, affording their agents maximum internetmarketing exposure. I utilize cutting edge, web-based lead generating tools to find the buyerthat will pay top dollar for you home.ExpertiseI spend time every day keeping up to date with the market trends in Loudoun County and theNorthern Virginia area to give you the best possible advice and options available. You will havean Area Expert at your service.TimeSelling a home involves hours of open houses, phone calls and mandatory legal paperworkthat you shouldn’t have to worry about. I will take care of it for you.ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.CommunicationEvery call, email or text message answered promptly - guaranteed.My Commitment to You100% satisfaction with your real estate transaction.Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes soldworry-free and maximize profitably in the shortest amount of time. Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comWhy Keller Williams RealtyThere is a reason more and more agents are making the change to Keller WilliamsRealty. Here's why it matters to you:KnowledgePowerful curriculum through Keller Williams University keeps us ahead oftrends, tools and advancements in the real estate industry.SpeedLeading-edge technology solutions accelerate our efficiency and productivity.TeamworkContrary to other real estate companies, Keller Williams Realty was designedto reward agents for working together – to serve clients better.ReliabilityKeller Williams Realty was founded on the principles of trust and honesty,emphasizing the importance of having the integrity to do the right thing andalways putting the customers needs first.SuccessKeller Williams Realty is the fastest growing real estate company in NorthAmerica.When you offer a superior level of service, the word spreads fast.As part of the Keller Williams Realty team, I look forward to providing you with aphenomenal real estate experience! Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comIntegrated Marketing Resources at a Glance Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comFrequently Asked QuestionsAre there things we should do to our home to help ensure the maximumprice?Yes. There is a benefit to making sure your home looks its best prior to offering it forsale.There are also small remodeling jobs that will pay off at resale. I can advise you aboutspecific improvements that will increase your home's marketability and value.How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potentialbuyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan toreach the types of buyers most likely to purchase your home. I know how to maximize thepower of the Internet for my clients, while also using traditional methods includingnewspaper ads, brochures, yard signs and direct mail.Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents bepresent when evaluating a prospective new home.What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpricedhouse will not sell. If you choose to work with me, I will conduct a comparative marketanalysis prior to recommending an asking price for your home. I will explain how I arrived atthe price, but ultimately the decision is up to you. I will offer my professional opinion on howthe market will value your home.Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings andopen houses. A large part of a home's appeal involves staging, which is everything fromfurniture placement to home fragrance. I will advise you on how to stage your home well,giving you easy tips and quick fixes to maximize your home's appeal.What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you’veaccepted an offer, I will guide you through the entire closing process and ensure everythingproceeds smoothly. Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comNotes Trish Santos

Trish Santos, REALTOR Keller Williams Realty DullesA Guide to Selling Your ealty.comConclusion: My Approach to Exceptional Quality ServiceIt’s All About You. Trish Santos

We Hope You Stay Connected! Contact me for all your real estate needs (571) 386-4861 [email protected] Detailed information and market updates monthly Social Media:“Like” and engage with me on Facebook; online appointmentscheduling now available on my Facebook page http://www.facebook.com/trishsantoshomesFollow me on TwitterConnect with me through LinkedInDIY fun and easy home projects on PinterestJoin me on Google Trish Santos

[email protected] Trish Santos

Quick Real Estate Statistics Buyers find the home they purchase primarily by looking on the internet and by asking real estate agents. In this case, as your Realtor , your property will be exposed to Top Producing Agents with Buyers