FASHION & CREATIVE EXPRESSION PORTFOLIO

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CULMINATING PROJECT 2012FASHION & CREATIVE EXPRESSION PORTFOLIO30% OF FASHION COURSE GRADEThe following exercises are designed to SHOWCASE YOUR AWARENESS OF THE FASHIONINDUSTRY. In today’s competitive fashion industry, your portfolio is your ultimate sales tool. Itmust express the unique qualities that set you apart from others, and should include samplesthat reflect your best efforts and indicate your range of skills and expertise. Your portfolioprovides the visual evidence, showcasing your creativity, organization, technical skills, drawingability and awareness of fashion trends. This summative assignment will act as an exit portfoliorepresenting the knowledge and skills you have learned and developed throughout the course.During the next FOUR MONTHS you will work on this summative assignment.Perhaps as important as what you choose to include in your portfolio is HOW you choose topresent it. Selecting appropriate materials, folders, paper, cases and art supplies demandsserious consideration. A neat, clean presentation is fundamental. The portfolio and everythingin it should be in good condition.Do not settle for less than a high standard. Remember thatpeople who do not know you will be forming a picture of you.If your portfolio is neat, they will decide that you do neatwork. If your portfolio shows accuracy, they will concludethat you pay attention to details. If your portfolio isinteresting and has unique approaches to situations, they arelikely to see you as creative.DUE DATES for each section of the culminating activity will beassigned as the semester progresses. An ABSOLUTE DUEDATE for your completed portfolio will also be assigned.It is important to note that all portfolios are due at the beginning of class. Technical (computer)difficulties, illness, vacation or appointments will not be accepted as reasons for tardiness. It isyour responsibility, as a student, to submit the portfolio on time, if not by yourself, then bysomeone else.

ACTIVITY # 1 – SKETCHES AND DESIGNSUsing your knowledge of fashion figure sketching, you will create FIVE SKETCHES AND DESIGNS(using pencil crayons). Understanding the different categories of styles is a skill that demandsup-to-date knowledge and motivation.You must use the ELEMENTS and PRINCIPLES we have learned in your class in your designs andskills. Consider and pay very close attention to the EFFECTS of the elements and principleswhen choosing colours, lines, etc to include in your work.In addition to the clothing, you need to include all accessories and adornments, too. Payattention to detail and take pride in your work.Each design should be original. Consider the following categories when deciding on the outfitsyou would like: Formal wearCasualAvant guardCrazeSportsClub wearWesternWinter wearElegantConservativeFuturisticPreppyYou will mount each design appropriately in your portfolio. Business attireHigh fashionFadRetroClassicSummer/beach wearFall/autumn wearDramaticGrungeEthnicEclectic

ACTIVITY # 1 – SKETCHES AND DESIGNS RUBricSKETCH NUMBER ONE Includes all clothing, accessories andadornments Pays very close attention to colour,patterns, style, principles, elements,cut, etc. Design is appropriately mounted Care and effort is evidentSKETCH NUMBER TWO Includes all clothing, accessories andadornments Pays very close attention to colour,patterns, style, principles, elements,cut, etc. Design is appropriately mounted Care and effort is evidentSKETCH NUMBER THREE Includes all clothing, accessories andadornments Pays very close attention to colour,patterns, style, principles, elements,cut, etc. Design is appropriately mounted Care and effort is evidentSKETCH NUMBER FOUR Includes all clothing, accessories andadornments Pays very close attention to colour,patterns, style, principles, elements,cut, etc. Design is appropriately mounted Care and effort is evidentSKETCH NUMBER FIVE Includes all clothing, accessories andadornments Pays very close attention to colour,patterns, style, principles, elements,cut, etc. Design is appropriately mounted Care and effort is evidentStudent MarkTeacher mark15 MARKS15 MARKS15 MARKS15 MARKS15 MARKS15 MARKS15 MARKS15 MARKS15 MARKS15 MARKS

ACTIVITY # 2 – career exploration(20 marks – 10 marks each career)As your high school years draw closer to an end, the future becomes more of a reality. If you are not sure whatcareer is ahead for you, now is a good time to explore. Some careers, including many in the fashion field, maynot have occurred to you as options.From the list before, select TWO (2) CAREERS that you would be interested in. Each must be from a DIFFERENTCATEGORY. Your task is to create a one-page (8 ½ X 14 – LEGAL SIZE) information page (FACT SHEET) abouteach career which must include ALL of the following information: a Career title b Job Description (duties and responsibilities of that career) c Knowledge and Skills required d Working Conditions e Compensation (pay, benefits, status and prestige) f Job Security (future outlook and advancement opportunities) g Education and Training Required name of post-secondary education programs (fashion communication, fashion design,fashion merchandising etc.) h School(s) offering the program in Ontario list the name and address of each school provide the specific name of the program, degree or diploma at each school prerequisites for each school (Ontario high school qualifications and personal qualifications) description of the programlength of program j Additional information pertaining to the chosen career.You must submit a bibliography with your final work.

1 - CAREERS IN DESIGN- fabric/textile designer- fabric/textile colourist- fabric/textile stylist- forecasting services- apparel fashion designer- assistant fashion designer- sketchers- sketching assistants- fashion stylist2 - CAREERS IN RESEARCH AND DEVELOPMENT- textile chemist- laboratory technician- industrial engineer- mechanical engineer- electrical engineer- environmental/plant engineer3 - CAREERS IN MANUFACTURING AND PRODUCTION- machine operator- textile converter- production supervisor/manager- plant manager- quality control expert/inspector- mechanic/machine technician- sample maker- pattern maker- pattern grader- spreader- sorter- sewer/machine operator- finisher- presser- stock clerk- shipping clerk- contractor4 - CAREERS IN MARKETING & COMPUTERS- market researcher- market analyst- sales analyst- sales representative- textile sales representative- manufacturer's sales representative- independent sales representative- computer programmer- computer technician- data processing employees- purchasing agents - piece good buyers5 - CAREERS IN RETAIL SELLING, BUYING AND MERCHANDISING- salesperson- personal shopper- stock clerk- head of stock- department manager- buyer/purchasing agent- assistant buyer- merchandise manager- fashion director- fashion coordinator- retail buyer- retail salesperson6 - CAREERS IN SALES PROMOTION & STORE OPERATIONS- advertising director- account executive- display manager- textile advertising and promotion agents- copywriter- graphic artist / graphic designer- display designer- showroom salesperson- traveling sales representative- public relations agent / publicity7 - CAREERS IN STORE OPERATIONS- executives (president, store managers)- administration & human resources- personnel administrator- accounting and finance employee- customer service representative- maintenance worker- security worker- training supervisor- comparison shopper- alterations expert- checkout cashier- merchandise manager- fashion coordinator / fashion director8 - CAREERS IN SERVICE INDUSTRIES & FASHION PROMOTION- dry cleaner- linen supply service- laundry worker- dressmaker- tailor- advertising account executive- advertising creative director- art director- promotion director- fashion promotion specialist9 - CAREERS IN FASHION COMMUNICATION- advertising copywriter- catalog copywriter- fashion reporter- fashion editor- fashion writer- fashion illustrator- fashion photographer- runway model- photography model10 - CAREERS IN EDUCATION- Family Studies Teacher- vocational teacher- college / university professor- adult education teacher- sewing class teacher- consumer education specialist- costume historian- costume curators- textile restorer- fabric sales- commercial pattern development- theatrical costuming- entrepreneur

ACTIVITY # 3 – be creative(40 marks – Graphic Design & Photography)ALL OF THE FOLLOWING PIECES SHOULD REFLECT CREATIVITY, SKILL AND YOUR WORKMANSHIP. USE YOURIMAGINATION!Part A – Graphic Design (10 marks)Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems.They decide the most effective way of getting a message across in print, electronic, and film media using avariety of methods such as color, type, illustration, photography, animation, and various print and layouttechniques.Now more than ever, it is important to understand graphics and graphic design and how it relates to fashion.Designers with a strong foundation in both graphic design and fashion design are afforded more control overtheir garments. In a time when creativity is at a premium, designers with the ability to produce both graphicdesigns and fashion designs have the most flexibility and the most varied opportunity for careers.Assume you are going to open your own fashion business. This part of the culminating task is to create thefollowing for your fashion business. They can be either hand-drawn or computer generated:DESIGNER LOGO – create a LOGO for a fashion business and/or clothing collection and complete the followingtwo (2) design tasks:BUSINESS CARD (5 marks) – create a life-size business card. Since this is a fictionalbusiness, some information will not be “real”, but it still must be included and“created”. Make sure you include: your name, title, company, address, phone andfax numbers, email, website, logo/design.GARMENT LABEL (5 marks) – create a garment label for the clothing/ accessories& items sold at or by your fashion business.

Part B – Photographs (30 marks - 10 marks for the picture and write-up/description for each).Fashion photography is a genre of photography devoted to displaying clothing and other fashion items.Fashion photography is most often conducted for advertisements or fashion magazines. Over time, fashionphotography has developed its own aesthetic in which the clothes and fashions are enhanced by exoticlocations and story lines. Your task is to take five (3) pictures of different items of clothing/outfits you have co-ordinated on adress form or human model. A theme should be evident in your outfit and photograph (i.e. consider the elements and principlesof design – proportion, harmony, texture, etc.) Make sure that you wash, iron and press your garments carefully first. It is preferred that you take yourpictures with a simple background, proper lighting and a good digital camera. You may use colour or black and white pictures. You may choose your own method of developing thepictures (computer printer with photo paper or local photo development store). Mount the photographs on an 8 ½ X 11” piece of white paper. You must have a brief description of the garments/outfit, colours, themes, lighting, etc. In other words,consider all the topics discussed in class and use them to explain your choices. Label these three pages as Outfit #1, Outfit #2, Outfit #3, as appropriate.

FASHION & CREATIVE EXPRESSION PORTFOLIO . 30% OF FASHION COURSE GRADE . The following exercises are designed to SHOWCASE YOUR AWARENESS OF THE FASHION INDUSTRY. In today’s competitive fashion industry, your portfolio is your ultimate sales tool. It must express the unique qualities that set you apart