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CHOOSING THE PERFECT DIAMOND!With Australia alone producing millions of carats per year, it canbe difficult to know what to look or ask for when purchasing adiamond for yourself or a loved one. This guide gives you anoverview of the main factors which determine the value of adiamond, often referred to as the four Cs:THE FOUR C’SCutCarat!!ColourClarity!We also believe the following factors should be important in your quest for the perfectdiamond:! Confidence - in the product on offer Certificate - in the form of a gemmological report!!!CUT!Cut is the only one of the four Cs not determined by nature, and refers to the angles andproportions the diamond cutter uses to transform a rough, dull diamond into a sparkling,polished gem.When cut by a skilled diamond cutter a diamond will reflect incoming light internally fromfacet to facet, before reflecting back to the top. This is what creates a superior diamond’sstunning brilliance and brightness. Of course, this means that diamonds must be cutwithin incredibly precise mathematical parameters to ensure the perfect proportions anddepth. If cut too deep or too shallow, light will escape through the bottom of thegemstone. In essence the better the cut, the more brilliant the diamond will be.The world’s leading grading laboratories certify most of our diamonds and most of ourstones receive the rare and coveted ‘excellent’ grading. It is because of this meticulous

selection process that we can continue to offer our clients diamonds of unsurpassedbeauty and quality.!!!CARAT!The weight of a diamond is expressed in a unit of measure called Carats. The term carat originated from anatural unit of weight; the seeds of the Carob tree. Diamonds were traditionally weighed against theseseeds until the system was standardised. One carat was fixed at 0.2 grams, with each carat divisible by 100points. These points and carats (or fractions of carats) are now used as universal terminology to help us toclassify a diamond’s weight. For example, half a carat is described as 50 points, or 0.50 carats.!Larger diamonds are found much less frequently in nature and this has a bearing on their value. Therefore,a one carat diamond will typically cost more than twice that of a 0.50 carat diamond, assuming cut, colourand clarity are the same for both.

!!COLOUR!Colour refers to the natural degree of a diamond’s colouring. A diamond with the best colour grade iscompletely colourless, as this trait allows white light to pass through and display an entire rainbow ofcolours. Diamonds with tinges of yellow are found more often than colourless diamonds, and as a result areless valuable.Diamonds are graded from D (colourless) through to Z (light yellow) along a colour scale establishedby the Gemmological Institute of America (GIA). Completely colourless diamonds are graded "D"and are treasured for their rarity, therefore extremely valuable. The Australian market has allcolours available, however the most common and best value are from F to G.Jewels of the Kimberley recommends diamonds from the top four colour grades D, E, F and G fortheir jewellery.Fancy coloured diamonds are an exception and are also much sought after due to their extremerarity – particularly yellows, pinks and blues. Their quality is judged by the intensity of their hue, andunlike white diamonds the more colour, the rarer the stone.!!!CLARITY!Almost every diamond contains microscopic pieces of non-crystallised carbon known as inclusions. Theseare natural characteristics that formed along with the gemstone millions of years ago.!The clarity of a diamond is graded by the size, nature, location, and number of inclusions it displays. Thefewer and smaller the inclusions, the rarer and more valuable the diamond will be.!

Diamonds are available in a range of clarity from Flawless (FL) to flaws being visible to the naked eye (I1-3)Jewels of the Kimberley recommends diamonds from the clarity grading of Internally Flawless (IF) to SlightInclusions (Si1).!!!!!DIAMOND ANATOMY! Table - This is the large, flat top facet of a diamond. Girdle - The narrow rim of a diamond that separates the crown from the pavilion. It is the largestdiameter to any part of the stone. Crown - The upper portion of a cut gemstone, above the girdle. Diameter - The width of the diamond as measured through the girdle. Pavilion - The lower portion of the diamond, below the girdle. It is sometimes referred to as thebase.! Culet - The tiny facet on the pointed bottom of the pavilion. Depth - The height of a gemstone, from the culet to the table.

CONFIDENCELike the passion of true love, diamonds are everlasting, and so it is very important to ensure that whenpurchasing diamonds you receive the kind of everlasting value which comes only from having absoluteconfidence in the product you’ve purchased.You can be sure to find this confidence with Jewels of the Kimberley. This is evidenced in each diamond’sbeauty and brightness, visible to you simply by looking at our diamonds in comparison to any otherdiamond.!!!!CERTIFICATEAnother important factor defining the value of a diamond iswhether the diamond has already been sent to the world’s mostinternationally recognised and respected independentgemmological trade laboratories for grading and identification.Accordingly, for your assurance most diamonds are soldtogether with their unique diamond grading and identificationreport in the form of a certificate.These are available from the following laboratories, all of whichhave a world wide reputation in excellence.GIA - Gemmological Institute of America. Established in 1931,the GIA has set the standard for quality diamond certificationworldwide.IGI – International Gemmological Institute. Founded in 1975 inAntwerp, the IGI is one of the leading gemmological institutesworldwide.HRD - the Diamond High Council (Hoge Raad voor Diamant)Belgian diamond trade and industry. The HRD CertificatesDepartment was founded in 1976 to meet the growing demandfor reliable diamond certificates.!!!!

!ETHICAL SOURCING‘Conflict Diamonds’ is a term used to describe rough cut diamonds that are mined or stolen to financearmed rebellion against legitimate internationally recognised governments. Jewels of the Kimberley has azero tolerance policy towards conflict diamonds and is committed to obtaining our materials in an ethicaland sustainable manner. We source our diamonds with one underlying principle in mind; confidencethrough quality and superiority of product.!!!

DIAMOND ANATOMY ! Table - This is the large, flat top facet of a diamond. Girdle - The narrow rim of a diamond that separates the crown from the pavilion. It is the largest diameter to any part of the stone. Crown - The upper portion of a cut gemstone, above the girdle. Diameter - The width of the diamond as measured through .