14 Visions of the Future You Can Use TodayGBN2IB RKET 5A1M 20TopRankOnline Marketing
Strategic insight from marketing leaders is a currency of sorts. Smart marketersgather it up and share it in order to elevate marketing. As experts look forwardtogether, industry trends become apparent.Content marketers are no longer deluded by the notion that “more is better.”Forward-thinking marketers are focused on creating higher-quality,more-efficient content.This visual eBook is an example of that focus. Here we offer insight from 14 B2Bmarketing leaders at companies such as ExactTarget, Marketo, Xerox, LinkedInand more to inspire and guide you through the B2B marketing year ahead.Want to see experts like these in action? Elevate your skills by attending theMarketingProfs annual B2B Marketing Forum in Boston. Register while earlybird rates are still in effect.TopRankOnline Marketing
Our B2B Marketing VisionariesJeannine [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] Sable [email protected] [email protected] GarfieldKerry O’Shea [email protected] [email protected] [email protected] [email protected] [email protected] MarketingJason [email protected]
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Less is more.TopRankOnline Marketing
Ann [email protected] Content Officer at MarketingProfsAuthor of Everybody WritesTL;DR (Too Long; Didn’t Read)will be replaced with GR;LI(Great Read; Loved It).
Step upyour customerservice game.TopRankOnline Marketing
Joel [email protected] of eMarketing Education at SalesforceExactTarget Marketing CloudCMOs will be charged withcreating customer servicecommunications, essentially becomingthe Chief Journey Officer.
Gain deepercustomer insights.TopRankOnline Marketing
Tom [email protected] of Strategy at Edison ResearchB2B marketers should knowas much about their buyers asB2C marketers know about theirs.
Consult, don’t sell.TopRankOnline Marketing
Steve [email protected], Writer , Humoristat SteveGarfield.comB2B buyers will expect salespeople tobe more like consultants that informand guide them to a purchase decision.
Think mobilecommerce.TopRankOnline Marketing
Kerry O’Shea [email protected] Design Manager,Enterprise Training at MarketingProfsMobile commerce will overtaketraditional payment methods in theconsumer space. B2B is next.
Be more social.TopRankOnline Marketing
Jim [email protected], Online Marketingat T.D. WilliamsonB2B marketing winners will be the oneswith the stronger social connectionsto the market.
Predict andpersonalize.TopRankOnline Marketing
Jon [email protected] of Marketing and Co-founderof MarketoEvolved marketing automation will usepredictive analytics to help companiesdeliver personalized interactionswith buyers.
Think of your B2Bcustomers as B2C.TopRankOnline Marketing
Jeannine [email protected] President of Marketingat Xerox Global ServicesThere will be no distinctionbetween B2B or B2C. Everything ismarketed to the individual.
Get ready for apromotion.TopRankOnline Marketing
Seth [email protected] and CEO of SnapAppCMOs will take the lead for promotionsto CEO positions, thus elevating everyonein marketing. As marketing becomesthe single biggest driver of businessgrowth, CMOs will ascend to run ‘thewhole shebang.’
Activateto advocate.TopRankOnline Marketing
Susan [email protected] and CEO of Brands RisingEmployee advocacy is picking up steam and willbecome the next big social media mega trend.
Find stories inyour data.TopRankOnline Marketing
Jennifer Sable [email protected] of Community at MozCompanies will quickly turn customerdata into real-time, relevant contentfor their communities.
Get freshperspectives.TopRankOnline Marketing
Jason [email protected] Manager, Content Marketing& Social Media at LinkedInB2B companies will increasingly hireB2C agencies for fresh perspectives, new ideasand to learn how to better humanizetheir messaging and campaigns.
Go forth andco-create.TopRankOnline Marketing
Lee [email protected] at TopRank Online MarketingBy co-creating content with theircommunity and influencers, B2Bmarketers will increase quality andeffectiveness while elevating relationships.
B2Be human.TopRankOnline Marketing
Brian [email protected] Conversion ScientistMarketers who realize that their B2Bbuyers are actually ‘human’ and notcompanies will create the most engaging,effective content.
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BE THE BEST ANSWERFOR YOUR CUSTOMERSBuyers seeking solutions now discover and consume content anywhere, anytime.TopRank Online Marketing delivers integrated content marketing solutions tohelp your brand become “the best answer” wherever customers are looking.Learn More About TopRank Digital Marketing ServicesVisit TopRankMarketing.comTopRankOnline Marketing Smart, Creative, Focused on Results
Here we o“er insight from 14 B2B marketing leaders at companies such as ExactTarget, Marketo, Xerox, LinkedIn and more to inspire and guide you through the B2B marketing year ahead. W ant to see experts like these in action? Elevate your skills by attending the MarketingProfs annual B2B Marketi