Google Certified Digital Marketing Course - SEO Aim Point .

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Google Certified DigitalMarketing CourseBE A GOOGLE CERTIFIED DIGITAL MARKETER

Modules, Details & FeesTotal Modules - 25 (Highest in Industry)Duration -2 Months (60 days)Full Course Fees - INR 12,000/- (Pay in two Installments – INR 6,000*2)If you wish to pay the Fees in one shot, you need to pay usINR. 10,000/- Only.

BatchesS. NoBatchesDays1.Regular BatchesMonday to Friday2.Alternate Batches3 Days a Week3.Sundays BatchesOnly Sundays

15 Reasons you should joinSEO AIM POINT? CORPORATE LEVEL ADVANCE TRAINING GOOGLE CERTIFIED TRAINERS TOTAL MODULES COVERED 25 100% PRACTICAL TRAINING PERSONAL ATTENTION LIFETIME SUPPORT LOWEST FEES IN BHOPAL FREE WI-FI FACILITY UNLIMITED DOUBT SESSIONS 100% PLACEMENT SUPPORT FREE DEMO CLASS AVAILABLE GOOGLE CERTIFICATIONS INCLUDED BING CERTIFICATION INCLUDED HUBSPOT CERTIFICATION INCLUDED SEO AIM POINT CERTIFICATION

Module 1 - Digital Marketing Overview WHAT DIGITAL MARKETING EXACTLY IS?WHAT IS SEO (SEARCH ENGINE OPTIMIZATION)?WHAT IS SERP (SEARCH ENGINE RESULTS PAGES)?WHAT IS SEM (SEARCH ENGINE MARKETING)?WHAT IS SMO (SOCIAL MEDIA OPTIMIZATION)?WHAT IS SMM (SOCIAL MEDIA MARKETING)?WHAT IS IMPRESSIONS, CLICKS & CTR?WHAT IS LEADS & CONVERSION?WHAT IS INBOUND & OUTBOUND MARKETING?WHAT IS BOUNCE RATE?WHAT ARE WEBSITE RANKING FACTORS?DIFFERENCE BETWEEN TRADITIONAL & DIGITAL MARKETING?

Module 2 – Domain Registration WebDesigning & Hosting WEBSITE DESIGNING & HOSTING WHAT ARE ECOMMERCE WEB DEVELOPMENT TECHNOLOGIES DIFFERENT QUALITIES OF WEBSITES HOW TO CREATE WEBSITE WITH WORD PRESS TECHNOLOGY? STATIC & DYNAMIC WEBSITES QUALITIES OF A GOOD WEBSITE DESIGNING PURCHASING DOMAIN NAMES PURCHASING WEB HOSTING TIPS TO CREATE A NEW WEBSITE

Module 3 – Search Engine Algorithms WHAT ARE SEARCH ENGINE ALGORITHMS WHY SEARCH ENGINE CREATE ALGORITHMS TOP SEARCH ENGINES IN THE WORLD WHAT IS CRAWLING, INDEXING & GOOGLE SANDBOX? GOOGLE PANDA ALGORITHM GOOGLE PENGUIN ALGORITHM GOOGLE HUMMING BIRD ALGORITHM GOOGLE CAFFEINE ALGORITHM

Module 4 - SEO (Search EngineOptimization) WHAT IS SEO? IMPORTANCE OF SEO TYPES OF SEO SEO METHODS WHAT IS A BACKLINK? WHAT IS NO FOLLOW & DO FOLLOW LINK? WHAT IS MOZRANK? WHAT IS ALEXA RANK? WHAT IS GOOGLE PAGE RANK?

Module 5 – Keyword Research withGoogle Keyword Planner WHAT ARE KEYWORDS AND KEY PHRASES WHY KEYWORDS ARE IMPORTANT IN SEO WHAT IS KEYWORDS RESEARCH WHY KEYWORD RESEARCH IN IMPORTANT IN SEO HOW TO USE GOOGLE KEYWORD PLANNER ANALYZING KEYWORD COMPETITION EXACT, PHRASE AND BROAD MATCH IN KEYWORDS RESEARCH FINDING BEST KEYWORDS FOR OUR WEBSITE. LSI (LATENT SEMANTIC INDEXING)

Module 6 – On Page Optimization INTRODUCTION TO ON PAGE OPTIMIZATION HTML BASICS FOR SEO WEBSITE STRUCTURE AND NAVIGATION MENU OPTIMIZATION DUPLICATE PAGES ANALYSIS HTML & CSS VALIDATION USING W3C CONTENT OPTIMIZATION META TAGS OPTIMIZATION HEADERS OPTIMIZATION PAGE LOAD TIME OPTIMIZATION TOOL AMP (ACCELERATED MOBILE PAGES) TEST ANCHOR LINKS OPTIMIZATION CREATING AN HTML AND XML SITEMAPS

DYNAMIC PAGE ANALYSIS URL REWRITING TECHNIQUES (301, 302) CANONICAL ISSUE DEAD PAGE / 404 IMPLEMENTATION ORPHAN PAGE ANALYSIS CREATING ROBOTS FILE IMAGE TAG OPTIMIZATION ANALYSIS OF EXCESSIVE USE OF JAVASCRIPT & CSS KEYWORD DENSITY, SPAMMING AND STUFFING OPEN GRAPH META TAGS

Module 7 - Off Page Optimization WHAT IS LINK JUICE INTRODUCTION TO OFF PAGE OPTIMIZATION LOCAL MARKETING OF WEBSITE DEPENDING ON LOCATIONS SEARCH ENGINE SUBMISSION DIRECTORY SUBMISSIONS CLASSIFIED SUBMISSION SOCIAL BOOKMARKING ARTICLE SUBMISSIONS BLOG CREATION & POSTING PRESS RELEASE SUBMISSION PROFILE CREATION BUSINESS PROFILE LISTING LOCAL LISTING

GUEST BLOG POSTING PRODUCT SUBMISSION FORUM SIGNATURES AND COMMENTING BLOG COMMENTING QUORA QUESTIONS & ANSWERS INFOGRAPHICS CREATION & SUBMISSION DOCUMENT / PPT SUBMISSION VIDEO SUBMISSION REVIEW SITE SUBMISSION MONITORING SEO PROCESS PREPARING SEO REPORTS

Module 8 – Google Business /PlacesListing and GEO Targeting WHAT IS GOOGLE BUSINESS? HOW TO GET LISTED AT GOOGLE BUSINESS CENTER? GOOGLE BUSINESS VERIFICATIONS SETTING UP YOUR BUSINESS PROFILE IN GOOGLE PLACES. SETTING UP PROFILE PICTURES AND COVER PHOTOS IN GOOGLE BUSINESS. CREATING REVIEWS IN GOOGLE PLACES GOOGLE BUSINESS LISTING UPDATE (LINK POSTING)

Module 9 – Content Marketing UNDERSTANDING CONTENT MARKETING IMPORTANCE OF CONTENT IN DIGITAL MARKETING CREATING FRESH AND UNIQUE CONTENT KEYWORD DENSITY IN A CONTENT TUTORIALS AND EVENT BASED CONTENT MARKETING CONTENT SPINNING GRAMMAR CHECKER TOOLS DUPLICATE CONTENT CHECKER TOOLS IMAGES IN CONTENT SEO FRIENDLY CONTENT WRITING

Module 10 – Google Webmaster Tools UNDERSTANDING GOOGLE WEBMASTER TOOLS IMPORTANCE OF GOOGLE WEBMASTER TOOLS. SETTING UP GOOGLE WEBMASTER TOOLS ACCOUNT ADDING WEBSITES TO GOOGLE WEBMASTER TOOLS TRACKING THE PERFORMANCE OF WEBSITE IN GOOGLE WEBMASTER TOOLS TRACKING CLICKS, IMPRESSIONS, SITE POSITION AND CTR’S WWW AND NON WWW WEBSITE VERSIONS GEO TARGETING THROUGH GWT LINK REMOVAL THROUGH GWT LINK ANALYSIS THROUGH GWT INTERNAL LINK ANALYSIS THROUGH GWT

Module 11 – Google Analytics Tool UNDERSTANDING GOOGLE ANALYTICS TOOL WHY GOOGLE ANALYTICS TOOL IS IMPORTANT STARTING WITH GOOGLE ANALYTICS TOOL SETUP AN ACCOUNT WITH GOOGLE ANALYTICS TOOL ADDING SITE TO GAT TRACKING VISITORS THROUGH GAT LOCATION, BROWSER, OS AND DEVICE TRACKING REAL TIME AND OFFLINE TRACKING THROUGH GAT USE BEHAVIOR TRACKING THROUGH GAT SETTING GOALS THROUGH GAT GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION

Module 12 - Search Engine Marketing(Google Adwords) SEM INTRODUCTION UNDERSTANDING GOOGLE ADWORDS ACCOUNT CREATION AND SETUP IN GOOGLE ADWORDS CAMPAIGN MANAGEMENT UNDERSTANDING TEXT, DISPLAY AND VIDEO BASED ADS. SIGN-UP WITH GOOGLE ADWORDS LANDING PAGES HOW TO CREATE PPC CAMPAIGN HOW TO SELECT KEYWORDS FOR PPC CAMPAIGN CREATING ADS FOR YOUR PPC CAMPAIGN HOW TO MANAGE BIDS IN PPC CAMPAIGN CREATING DISPLAY ADS CREATING TEXT ADS

CREATING VIDEO ADS AD EXTENSIONS MONITORING CLICKS, IMPRESSIONS AND CTR’S IN ADWORDS MAKING PAYMENTS IN GOOGLE ADWORDS NEGATIVE KEYWORDS QUALITY SCORE REMARKETING

Module 13 - Google AdwordsCertifications GOOGLE ADWORDS EXAMS THEORETICAL PREPARATION SIGN UP FOR GOOGLE ADWORDS CERTIFICATIONS GOOGLE ADS SEARCH CERTIFICATION GOOGLE ADS DISPLAY CERTIFICATION GOOGLE ADS VIDEO CERTIFICATION SHOPPING ADS CERTIFICATION GOOGLE ADS - MEASUREMENT CERTIFICATION

Module 14- Social Media Optimization WHAT IS SOCIAL MEDIA (BASICS)? WHY SOCIAL MEDIA IS IMPORTANT FOR ONLINE PROMOTION? DIFFERENT KIND OF SOCIAL MEDIA AND NETWORKING SITES.FACEBOOK HOW TO CREATE A PAGE ON FACEBOOK? HOW TO PROMOTE YOUR BUSINESS ON FACEBOOK? HOW TO INCREASE LIKES FOR YOUR FACEBOOK PAGE? HOW TO ADD FACEBOOK FAN PAGE ON YOUR WEBSITE? DIFFERENCE IN FACEBOOK PROFILE, PAGE AND GROUPS. HOW TO JOIN GROUPS AND PROMOTE YOUR BUSINESS.

INSTAGRAM WHAT INSTAGRAM IS? HOW TO CREATE PROFILES ON INSTAGRAM? DIFFERENCE BETWEEN INDIVIDUALS AND COMPANY PROFILES. WHY TO PROMOTE AT INSTAGRAM?TWITTER WHAT IS TWITTER WHY TWITTER IS IMPORTANT HOW TO CREATE A TWITTER BUSINESS PAGE HOW TWEET LIKE PROFESSIONALS HOW TO INCREASE TWITTER FOLLOWERS HOW TO TWITTER PAGE FOR ORGANIC SEARCH

LINKEDIN HOW TO CREATE A PAGE ON LINKEDIN? HOW TO PROMOTE YOUR BUSINESS ON FACEBOOK? HOW TO INCREASE LIKES FOR YOUR FACEBOOK PAGE? HOW TO ADD CONNECTIONS IN LINKEDIN? HOW TO SHARE LINKS AND CONTENT IN LINKEDIN POSTS? HOW TO JOIN GROUPS AND PROMOTE YOUR BUSINESS. HOW TO POST AN ARTICLE ON LINKEDIN ?YOU TUBE WHY YOU TUBE HOW TO OPTIMIZE VIDEOS UNDERSTANDING VIDEO MARKETING LINK BUILDING WITH YOU TUBE

Module 15 - ORM (Online ReputationManagement) WHAT IS ORM? HOW TO MANAGE ORM? CREATING POSITIVE REVIEW'S ACTIVITIES PERFORMED IN ORM

Module 16 - Email Marketing WHAT IS EMAIL MARKETING? HOW TO CREATE HTML LOOKING EMAILS? HOW TO SEND THOUSANDS OF EMAILS INSTANTLY. HOW TO GET EMAIL LIST? HOW TO SAVE YOUR ID FROM BLACK LISTING?

Module 17 - Mobile Marketing WHAT IS MOBILE MARKETING? CREATING MOBILE MARKETING CAMPAIGNS COLLECTING DATABASE SENDING BULK MESSAGES

Module 18 – Mobile App Marketing RESEARCH TARGET MARKET UNDERSTAND YOUR COMPETITORS ADD YOUR APP TO GOOGLE PLAY STORE OPTIMIZE YOUR APP STORE PAGE GET REVIEWS FOR YOUR APP WORK ON SOCIAL MEDIA PLATFORMS USE INFLUENCERS (THROUGH TWEETS, VIDEOS, BLOG POSTS) PERFORM SEO FOR YOUR APP SUBMIT APP TO APP STORE DIRECTORIES

Module 19 - Affiliates Marketing UNDERSTANDING AFFILIATES MARKETING DIFFERENCE BETWEEN ADSENSE AND AFFILIATES HOW AFFILIATES MARKETING WORKS HOW TO APPLY FOR AFFILIATES DIRECT AND IN-DIRECT AFFILIATES MARKETERS HOW TO CREATE COUPONS IN AFFILIATES MARKETING HOW TO EARN MONEY WITH AFFILIATES MARKETING APPLYING AS AN AFFILIATE AT AMAZON, FLIPKART AND OTHER MAJOR ECOMMERCE WEBSITES OPTIMIZING AFFILIATES FOR BEST PERFORMANCE

Module 20 – Ecommerce Marketing UNDERSTANDING ECOMMERCE MARKETING DIFFERENT KIND OF ECOMMERCE PLATFORMS MAJOR ECOMMERCE PORTALS IN INDIA HOW TO PROMOTE YOUR ECOMMERCE WEBSITE

Module 21 – Google Adsense UNDERSTANDING GOOGLE ADSENSE HOW TO APPLY FOR GOOGLE ADSENSE HOW TO EASILY GET APPROVED WITH ADSENSE DIFFERENCE BETWEEN TEXT AND DISPLAY ADS PLACING ADVERTISEMENTS ON YOU BLOG OR WEBSITE OPTIMIZING GOOGLE ADSENSE ADS FOR BEST PERFORMANCE PERFORMANCE REPORTS HOW TO EARN MONEY WITH GOOGLE ADSENSE GETTING CHEQUES FROM GOOGLE ADSENSE

Module 22 - SEO Tools AHREFS: SEO KEYWORD TOOL MAJESTIC: MARKETING SEO TOOLSS GOOGLE SEARCH CONSOLE SEO TOOLS SEMRUSH: MARKETING SEO TOOLS MOZ SEO TOOLS WOORANK: SEO RANKING TOOLS UBERSUGGEST: KEYWORD TRACKING TOOLS (NEIL PATEL) ALEXA RANK CHECKER GRAMMARLY CHECKER TOOLS URL SHORTENER BACKLINKS CHECKER TOOLS PLAGIARISM CHECKER TOOLS AUTOMATIC XML SITEMAP GENERATOR PAGESPEED INSIGHTS

Module 23 – Freelancing UNDERSTANDING FREELANCING FREELANCING WEBSITES SIGN UP WITH FREELANCING SITES GETTING PROJECTS THROUGH FREELANCE WEBSITES

Module 24 – Revision RELAX & REVISE WHAT YOU HAVE LEARNED AT SEO AIM POINT SOLVE QUERIES YOU HAVE CREATE STRATEGIES FOR YOUR FUTURE (PREPARE FOR YOUR INTERVIEW)

Module 25 – Test on Digital Marketing GIVE A TEST ON DIGITAL MARKETING THAT IS PREPARED BY SEO AIM POINT TEAM. CLEAR YOUR TEST DOUBTS COLLECT YOUR DIGITAL MARKETING CERTIFICATE FROM SEO AIM POINT.

Our FacultyMr. Rajendra ParouhaDigital Marketing TrainerRajendra is a post graduate Master of Computer Application (MCA) andhaving more than 11 years of experience in digital marketing. He is apassionate about Digital Marketing and love to develop strategies andinnovative new ideas which can improve the business ROI. He started hiscareer from Mumbai as a SEO professional and today he is head of digitalmarketing at SEO AIM POINT. He has deep understanding and ability to trainpeople for their business, career and marketing skills. As a versatile digitalmarketing professional, he has strong understanding of Social MediaMarketing, Search Engine Optimization (SEO), ORM and Pay Per Click (PPC)Marketing etc.

Mr. Sanjay BurmanDigital Marketing TrainerSanjay has done Master of Computer Application (MCA) and having more than11 years of experience. He is Google Analytics and Google Ad Words Certifiedprofessional. He is punctual, hardworking and very friendly in nature. He hasstrong understanding of web design, development, Search Engine Optimizationand Online Marketing techniques and strategies. He knows how to develop awebsite that is SEO friendly and how a business can grow exponentially. He isexpert in building new strategies in Digital Marketing to achieve maximumgrowth in quick time.

RESIGTER for Demo NOWADDRESS:-147, 4TH FLOOR, ZONE 2, M P NAGAR,NEAR HOTEL SUDARSHAN PALACE,BHOPAL (MADHYA PRADESH) - 462011E-MAIL:- [email protected], [email protected] NO:- 91 7692028305, 9425014653, 0755-4232707WEBSITE:- WWW.SEOAIMPOINT.COM & WWW.SEOTRAININGINBHOPAL.COM

Thank You So Much to Giveyour Precious Time!

SEO AIM POINT CERTIFICATION. . MOZ SEO TOOLS . Marketing, Search Engine Optimization (SEO), ORM and Pay Per Click (PPC) Marketing etc. Mr. Sanjay Burman Digital Marketing Trainer Sanjay has done Master of Computer Application (MCA) and having more than 11 years of experie