Hotel Chains Operating In The Slovak Tourism Sector

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eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENTHotel Chains operating in the Slovak Tourism SectorMariana Dubravská*University of Prešov in PrešovDepartment of Economics and EconomyKonštantínova ul. 5, 080 01 Prešov, [email protected]* corresponding authorAbstract: The goal of this paper is to identify hotel chains operating in tourism sector in the Slovak Republic. Byusing scientific-cognitive methods, i.e. issue analysis, gained data synthesis, comparison a deduction hotel chainsoperating in tourism sector in the Slovak Republic have been identified and studied. Based on the results, we can statethat Tourism in Slovakia is growing in numbers, but as a sector needs to ensure greater competitiveness.Keywords: hotel chain; tourism; Slovak RepublicJEL Classification: F21, F23Acknowledgement: Supported by the Scientific Grant Agency of the Ministry of Education: VEGA No. 1/0139/16Analysis of determinants and factors affecting the efficiency and competitiveness of entities working the soil in theSlovak Republic. 2016 The Author(s). Published by eXclusive e-JOURNAL.1This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENT1.IntroductionEffective globalization and internationalisation process stars with a knowledge of key variables in the global businessenvironment. In any industry, in any country, managers must have an overall knowledge of the wheres, whats, whys,and hows of the countries and regions of the world (Ubrežiová, Gurská 2012).Joint ventures have expanded beyond the borders of national economies leading progressively to theinternationalization of entrepreneurship. Forms of internationalization are presented in Table eementsLicensesContractualShareholdingFormation of consortiaParticipatoryIntegrationDirect production investmentsIntegratingAutonomyFormation of the other firms in allphases of the business activitiesAutonomousTable 1 Motives of the internationalization of entrepreneurshipTourism is a sum of various economic activities. The analysis of the impact of tourism on the economy is generallybased on the spending of tourism participants in a particular sector. Tourists on holidays use a large amount oftourism products supplied by different companies. Increasing demand of tourists leads to more and more increasedproduction of goods and services, as well as an increased employment rate. Destinations thrive on the consumption oftourists who buy a product of tourism (Ramos, Jimenes 2008).Tourism plays an important role in the EU due to its economic potential and potential for employment as well as itssocial and environmental impact. Statistics of tourism are not only used to monitor EU tourism policies, but also itsregional and sustainable development policy (Eurostat 2017).Tourism is undoubtedly one of the most promising and fastest growing sectors of the Slovak economy. The positionof Slovakia in the heart of Europe at the intersection of commercial roads, with cultural and historical wealth andsuitable climatic conditions, creates the potential of tourism development in our country (SARIO 2005).MICE facilities, accommodation and conference capacities have expanded to a large extent in Slovakia over the pastfew years. International hotel groups such as Kempinski, Crown Plaza, Lindner, Radisson Blu, Sheraton, Hilton /Double Tree, Mercure, Holiday Inn and others have settled in Slovakia too (Slovakia travel 2017).2.Hotel Chains in the WorldAt the beginning of the 20th century, the first association of hotels into chains appears, the peak boom was recordedafter World War II. 2016 The Author(s). Published by eXclusive e-JOURNAL.2This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENTFigure 1 European Chain penetration (HHTL 2017)Expansion of transnational networks means not only the introduction of global or European standards that contributeto the improvement of hotel services, but also ensuring clients coming from abroad and making marketing moreefficient within the hotel chain. Ten largest hotel companies in 2015 are shown in Figure 2 (HNN 2015).Figure 2 Ten largest hotel companies by room count 2016 The Author(s). Published by eXclusive e-JOURNAL.3This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENT3.Hotel Chains in SlovakiaSlovakia is an ideal investment destination because of its political economic stability strengthened by the commonEuropean currency Euro, competitive taxation system tax, and availability of highly skilled and educated workforceoffering the highest labour productivity in the CEE region with favourable labour costs (SARIO 2017).3.1Foreign Hotel ChainsOrbis is the largest hotel group in Poland and Eastern Europe. Orbis comprises more than 100 hotels and is the solelicensor of all AccorHotels brands in 16 countries including Bosnia and Herzegovina, Bulgaria, Croatia, CzechRepublic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia,Slovakia and Slovenia. It offers a total of almost 19,000 rooms. The hotels operate under the brand names Sofitel,Pullman, M Gallery, Novotel, Mercure, ibis, ibis Styles and ibis budget. In Slovakia there are 2 hotels operating bythis hotel group – Mercure Bratislava Centrum Hotel and Ibis Bratislava Centrum.With 26 hotels located in Austria, Slovenia and Slovakia, they always aim at making stay perfect. In Slovakia theyoffer their services in Austria Trend Hotel Bratislava.With more than 570 locations across 6 continents, Hilton provides an authentic and contemporary experience for itsguests worldwide. In Slovakia there are 2 their hotels – DoubleTree by Hilton Hotel Bratislava and DoubleTree byHilton Hotel Košice.InterContinental Hotels Group understands that every customer has different needs and they aim to make their hotelfacilities available and accessible to all of their guests equally. The hotels operate under these brand names:These 12 brands cover 5000 hotels in nearly 100 territries and countries. There are four IHG hotels in Slovakia –Crowne Plaza Bratislava, Holiday Inn Bratislava, Holiday Inn Žilina and Holiday Inn Trnava. 2016 The Author(s). Published by eXclusive e-JOURNAL.4This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENTHoteliers since 1897, Kempinski has travelled the world in search of the most fascinating destinations withoutever forgetting the finest traditions of its European heritage. With luxury holiday resorts, business and Spa hotelsaround the world, every Kempinski Hotel is unique, designed for guests who value five star holidays and luxurygetaways. Kempinski Hotels now operates an international portfolio of 76 hotels that reflect the finest traditions ofEuropean hospitality.Figure 6 Kempnski Hotels in the world (Kempinski 2017)There is 1 Kempinski hotel in Slovakia - Grand Hotel Kempinski High Tatras.Since the launch of its international expansion, NH Hotel Group has combined organic growth with carefully-chosenacquisitions. NH Hotel Group is now one of the 25 largest chains in the world and operates hundreds of hotels acrossEurope, America, Africa, and Asia. Throughout all of its hotels, the NH brand stands out in its dedication to highquality services and facilities. It covers 389 hotels in 31 countries. Hotel NH Bratislava Gate One is one and onlyhotel of this hotel group in Slovakia.OREA HOTELS s.r.o. operates one of the largest hotel groups in the Czech Republic, OREA HOTELS & RESORTS,currently consisting of 14 hotels all over the Czech Republic in the most glamorous destinations.OREA HOTELS s.r.o. was established in December 1992 with the intention of expanding accommodation capacity inthe market of the comfort and superior hotels not only in the Czech Republic. They are currently seeking bothmedium and large size hotels that they can either lease or acquire from the owners. They also offer cooperation with 2016 The Author(s). Published by eXclusive e-JOURNAL.5This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENTother hotel owners by means of franchising or management contracts. In Slovakia they provide accomodation in OreaHotel Club Garni Bratislava.37 hotels and resorts in seven European countries – that is the basis for the ambitious and innovative concepts ofLindners Hotels AG. The family-managed company is one of the leading hotel chains in Germany. 20 hotels in majorcities, 11 spa and sport resorts (one in development) and a holiday park belong to Lindner Hotels & Resorts. Theyfranchise one hotel in Slovakia – Lindner Hotel Gallery Central.Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies. It has an expandingportfolio of more than 1,440 hotels in operation and under development, a global footprint covering 115 countries andterritories, and a powerful set of global brands: Qourvus Collection, Radisson Blu, Radisson, Radisson RED, ParkPlaza, Park Inn by Radisson and Country Inns & Suites By Carlson. In Slovakia they operate Radisson Blu CarltonHotel.Starwood Hotels and Resorts cover 30 very famous and luxury hotel brands sucha s The Ritz-Carlton, Sheraton,Bvlgari Hotels &Resorts etc. There is Sheraton Bratislava Hotel in major city of Slovakia.Vienna House is Austria’s largest independent hotel group: 34 hotels, nine European countries, 2,400 employees.Founded in 1989 as Vienna International Hotelmanagement. The group operates and develops hotels owned directlyor via lease and franchise agreements. One of them is Vienna House Easy Bratislava.3.2Domestic Hotel ChainsSorea Hotel Company present to you the most interesting offers for holidays in Slovakia! Their 11 hotels situated inthe most beautiful locations of the High and Low Tatra Mountains, Ľubovnianske kúpele Spa and Bratislava cansatisfy the broadest range of visitors of all ages in all seasons of the year. Apart from stays, such as family, senior or 2016 The Author(s). Published by eXclusive e-JOURNAL.6This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENTskiing holidays, sports trainings, school field trips, congresses, seminars, workshops, it plan interesting products forour visitors aimed at wellness, resting, relax and regeneration. It has 5 hotels in High Tatras, 4 hotels in Low Tatras, 1hotel in Ľubovňa Spa and 1 hotel in Bratislava.TRINITY Hotels & Resorts is first Slovak hotel group wih unique loyalty system of discounts and benefits. It has 3hotels: Hotel Senec, Hotel Atrium and Hotel Sitno.APLEND belongs to the leading provider of holiday apartments, cottages, and restaurant in The High Tatras.APLEND has built a strong name in the holiday accommodation industry in The High Tatras. The brand does notmean only the accommodation but the quality of the apartments and services as well. We strive every day to providethe best service to our customers and it is our goal to not only maintain but day by day to increase the quality of theaccommodation and services.In 2016 APLEND has expanded its services to city hotels and apartments under the new brand APLEND CITY. InAugust 2016, APLEND has opened its first hotel under the name: APLEND CITY HOTEL PERUGIA, smallboutique hotel in the city center. In March 2017 a brand new hotel under the name: APLEND CITY HOTELMICHALSKA.Mores Resort, a.s. has as a subject of its business the operation of the accommodation facilities. AS a first hotel, theyrenowated and now they operate Hotel Lomnica in High Tatras.Sorea, Trinity Hotels as well as Aplend and Mores Resort focus their business activities exclusively on the territory ofthe Slovak Republic.4.ConclusionsMICE facilities, accommodation and conference capacities have expanded to a large extent in Slovakia over the pastfew years. International hotel groups such as Kempinski, Crown Plaza, Lindner, Radisson Blu, Sheraton, Hilton /Double Tree, Mercure, Holiday Inn and others have settled in Slovakia too. There are 11 foreign hotel chains(including 12 hotel brands), mainly from Europe and 4 domestic hotel chains operating in tourism sector of theSlovak Republic. Most hotels belonging to foreign hotel chains are located in the capital city of Bratislava. None ofthe Slovak hotel chains have a hotel with its own brand in the surrounding countries. International hotel chains are nottoo much about our local accommodation facilities, especially those outside of Bratislava. Compared with thesurrounding countries, there is low hotel occupancy and low accommodation prices in Slovakia. 2016 The Author(s). Published by eXclusive e-JOURNAL.7This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

eXclusive e-JOURNALISSN: 1339-4509 (Online) Journal homepage: http://www.exclusiveejournal.skECONOMY & SOCIETY & ENVIRONMENTReferencesAPLEND. 2017. About Us. Available at: https://www.aplend.comAUSTRIA TREND. 2017. About Us. Available at: https://www.austria-trend.at/en/about-usCARLSON REZIDOR. 2017. Available at: http://carlsonrezidor.com/EUROSTAT. 2017. Štatistika cestovného ruchu. Available ed/index.php/Tourism statistics/skHILTON. 2017. Available at: http://www3.hilton.com/en/index.htmlHNN. 2015. The 2015 Big Brands Report. Available 2015-Big-Brands-ReportHorwath HTL. 2017. European Hotels & Chains Report 2017. 88p. Available s-chains-report-2017/IHG. 2017. About. Available at: INSKI. 2017. About us. Available at: ER. 2017. Why Lindner. Available at: htmlMARRIOTT. 2017. Company Overview. Available at: iNH HOTELS. 2017. Hotels. Available at: https://www.nh-hotels.com/hotelsOREA. 2017. About company. Available at: http://www.orea.cz/en/about-company/ORBIS. 2017. About Orbis Available at: http://www.orbis.pl/en/about-orbisRamos A.D., Jimenés P.S. 2008. Tourism development: Economics, Management and strategy. Nove science pubincorporated. ISBN 9781604568530SARIO. 2005. Sektorová analýza cestovného ruchu. Available /Sektorova-analyza-Cestovny-ruch.pdfSARIO. 2017. Why invest in Slovakia? Available at: slovakiaSlovakia.travel. 2017. About Slovakia. Available at: http://slovakia.travel/en/about-slovakiaSOREA. 2017. SOREA – hotel company. Available at: http://www.sorea.sk/en/TRINITY HOTELS. 2017. Available at: http://www.trinityhotels.sk/Ubrežiová, I., Gurská, S. 2012. International Management and Entrepreneurship. Nitra: SUA, 2012, 67 p., ISBN978-80-552-0941-8VIENNA HOUSE. 2017. Who we are? Available at: -weare.html 2016 The Author(s). Published by eXclusive e-JOURNAL.8This is an Open Access article distributed under the terms of the Creative Commons Attribution /), which permits unrestricted use, distribution, and reproduction in any medium,provided the original work is properly cited. The moral rights of the named author(s) have been asserted.

Starwood Hotels and Resorts cover 30 very famous and luxury hotel brands sucha s The Ritz-Carlton, Sheraton, Bvlgari Hotels &Resorts etc. There is Sheraton Bratislava Hotel in major city of Slovakia. Vienna House is Austria’s largest independent hotel group: 34 hotels