A Foolproof, Science-Based Diet That's 100% Guaranteed To .

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A Foolproof, Science-BasedDiet that's 100% Guaranteedto Help You Lose A Lot ofStubborn Body Fat in lust 14Days!THE"'"m/II[II'"LAUNCH HANDBOOK

The information in this handbook is not intended toreplace medical advice. No action or inaction should betaken based solely on the contents of this information.Before beginning this or any other nutritional orexercise regimen, consult your physician to be sure it isappropriate for you.The information and opinions expressed here arebelieved to be accurate, based on the best judgmentavailable to the author.Readers who fail to consult with appropriate healthauthorities assume the risk of any injuries.The 2 Week Diet - Launch Handbook 2

Table of ContentsRAPID WEIGHT LOSS .07HOW THIS SYSTEM WORKS . 09WHY THIS DIET . 11WHY 2 WEEKS? . 1214 DAYS TO MAKE A HABIT . 13FAT LOSS VS. WEIGHT LOSS . 14NUTRIENTS . 17PROTEIN, FAT, CARBOHYDRATES .18THE FOOD PYRAMID AND OBESITY. 22FIBER . 24METABOLISM. 25HOW WE GET FAT . 28TRIGLYCERIDES.32HOW TO GET THIN .34DIET OVERVIEW .35MEAL FREQUENCY . 36WATER . 37LET’S GET STARTED. 38The 2 Week Diet - Launch Handbook 3

This is Not a Review Or A Free Report!This Launch Handbook is just a "small part" ofthe full Brian Flatt's The 2 Week Diet program,revealing THE FACTS and THE TRUTH of whatyou will get if you decide tomake a purchase.After reading this guide, if you feel that theinformation within The 2 Week Diet program issuitable for you and will help you to achieve yourgoals, Click here to get the complete package.(or use the download button on the last page of this document)The 2 Week Diet - Launch Handbook 04

Many of us feel paralyzed by the conflicting information being given out by those inthe health and nutrition field. There are hundreds (if not thousands) of diets andnutritional plans, quick fix pills and powders, gadgets and gizmos, infomercials andgurus who feed us confusing and very often conflicting information on how to loseweight.Who’s right? Who’s wrong.How do we know?The fact is, the weight loss industry is a multi-billion dollar marketplace that thriveson keeping us guessing. It seems like we can’t go a month these days withoutsomething “bigger & better” coming along that can allegedly help us lose weight“faster & easier.” It’s this constant barrage of new products and methods that keepsus so confused But here’s the thing The real, true “secret” of how we get fat and how we lose weight was discovereddecades ago, and since then, that “secret” has been used to help millions of peoplelose weight. Unfortunately, mainstream medicine and the multi-billion dollar dietindustry want to keep this a secret.The problem is that although we know how to lose weight, most people don’t knowhow to take full advantage of these weight loss methods to really makethepounds come off fast.When the weight doesn’t come off as fast as we want, we are more susceptible tothose products that promise “faster & better” results, but in reality, those productsnever live up to their promises.The fact is, the diet & fitness industry does not want you to learn the true secrets toultra-fast weight loss because once you learn it they know that you’ll never need tobuy another one of their bogus products again. And when you don’t need theirproducts, the multi-billion dollar diet industry takes a great big financial hit.The 2 Week Diet - Launch Handbook 05

Enter The2 Week Diet The 2 Week Diet is based on medicalscience, rational thought and real-lifeproven results. As of right now, you canrest assured that you will never need to buyanother diet book, fancy gizmo or magic pillto lose weight ever again. Quite simply, The2 Week Diet cuts through the bull and givesyou a time-tested, effective and provenblueprint for rapid fat loss.This isn’t one of those diets that worksfor some but not others. The fact is, The 2Week Diet is based on the science ofhuman biology and how different nutrientsaffect our hormones, resulting in eitherweight loss or weight gain.The 2 Week Diet - Launch Handbook 06

RAPIDWEIGHT LOSSIn all my years in the diet & fitness industry, I don’t think anyone has ever told methat they were looking for a way to lose weight slowly. In fact, most people thatcome to me about losing weight are looking for something that will produce resultsas fast as humanly possible. And I truly believe that the #1 reason that most dietsfail is because they don’t produce results fast enough. Let’s face it it’s no fun tospend hours at the gym, then to be 'rewarded' with small portions of unappetizingfood, day after day, only to see the scale drop just one pound during the week.For a diet to be successful, I truly believethat it must produce visible andsignificant results FAST. When the dietersees real results quickly, he/she becomesmore engaged; and when I can get thedieter engaged in the diet it produces a“snowball effect”, the results gettingbetter and better as the dieter getsleaner and leaner, because of the resultsthey are seeing on an everyday basis.On The 2 Week Diet, you WILL see realresults daily. Your scale will move, yourClothes will fit better, you’ll feel lighter (because you’ll actually be lighter) andyou will look and feel better than you have done in years.This is why The 2 Week Diet is so ultra-effective. It produces extremely fast andvisible results. These fast results keep the dieter motivated. And that motivationkeeps them going until they reach levels of fat loss that they never imaginedpossible.Once you finish this book, you’re going to know more about how we gain and loseweight than most doctors do; and, using the methods you’ll learn in The 2 WeekDiet, you’re going to be fully equipped to lose weight virtually on command.This is not another “fad” diet. This diet is based on science and it has been provento be extremely effective for millions of people over the past several decades. Thisdiet takes into account your own biology and hormones and how the bodyprocesses, utilizes, stores and burns body fat. This book will show you how and whyThe 2 Week Diet - Launch Handbook 07

you have gained the excess weight you now want to get rid of, so that you canstop the weight from ever coming back.This is the diet that puts you in control.One of the first questions I’m always asked is:“Isn’t losing weight this fastdangerous?”Well, I’m not sure where the idea that losing weight quickly is dangerous camefrom. In my opinion, it’s just the opposite. The longer you’re walking around withexcess fat on your body, the harder it is for your body to function. Your heartneeds to work harder and harder to move your body, which puts a deadly strainon one of your most vital organs. And research has shown that the longer you’rewalking around with excess weight, the more susceptible you are to a host ofdiseases and medical problems.Because of all the health problems associated with excess weight, doesn’t it makeperfect sense to get rid of that weight as fast as possible?I think so.I’m not really sure where the idea came from that says losing weight at a rateof just 1-2 pounds per week is the “safest” or “best” way to lose weight. Inreality, there is little medical safety data out there to show exactly howfast we can safely lose weight. Most weight loss “safety data” deals withhow the weight is lost—rather than the rate at which it is lost. Yes, thereare ways to lose weight quickly that are extremely dangerous. And this isan important point, because losing weight on The 2 Week Diet is aboutlosing weight quickly and safely without depriving your body of thenutrients it needs.Dr. Michael Dansinger, the doctor who consults with the producersof the NBC hit show “The Biggest Loser”, states that people canlose 20 pounds of weight in a week—if they do it right.The 2 Week Diet shows you how to do it right.The 2 Week Diet - Launch Handbook 08

HOW THIS SYSTEMWORKSThe 2 Week Diet is divided up into several distinct parts.1. The Diet: the diet portion of The 2 Week Diet is just that—diet.It consists of two phases (each phase being 1 week long). Duringyour first week on the diet, you will likely see a drop of weight in theNeighborhood of 10 pounds. It will give you all the information on howyou can lose up to one pound of body fat (or more) per day, simply byWatching the foods you eat and don’t eat. The diet requires somemotivation and short-term changes to your eating habits, but I promiseyou that if you can make it past the first week of this diet, you will be intotal control of your weight for the rest of your life. In fact, many peoplehave said that after finishing Phase #1 of The 2 Week Diet, they felt likethey could accomplish anything.2. The Workouts: one of the reasons people fail in their diets is becausethe workout required to succeed is just too much for most people tohandle. This is not the case with The 2 Week Diet. The 2 Week Dietworkouts are designed to burn fat and get you into great shape in about20 minutes just a few times each week. While you can lose weightquickly on the diet alone, a quality workout like the one in The 2 WeekDiet, can double your fat loss results. The 2 Week Diet workout is brokendown into two separate workouts. One is for those who would ratherworkout at their local gym and the other is a home workout, using justyour body weight and one single piece of equipment. No matter which ofthe workouts you choose, you’ll find that they are, by far, the best fatblasting workouts you will ever see!3. Supplements: the supplement report provides a look at some of themost popular diet supplements being used today. These will include areview of the supplements not included in The 2 Week Diet itself.4. Motivation & Mindset: the motivation report contains valuableinformation that I have used on my clients in the past. It will show youhow to focus your energy on achieving your goals. There are some reallygreat tips, tricks and secrets to losing weight and keeping the weight off.The 2 Week Diet - Launch Handbook 09

To SummarizeSo Far To cut to the chase, the purpose of this book is to help reduce the confusion. toeliminate the nonsense and to help you burn stubborn body fat as fast as humanlypossible. On the diet alone, you should see the weight fall off in the range of around 1pound of body fat per day.Losing weight is simply a matter of science. How we gain and lose weight iscontrolled, by and large, by our biological makeup. You will gain a betterunderstanding of the body’s hormones and how they react positively or negativelywith the nutrients you eat to create weight loss and weight gain.You’ll learn how to get off the weight loss carousel and instead of taking a“roundabout” approach, you’ll tackle weight loss head on.It is my intention that this diet book will be the very last one you’ll ever need topurchase. It promises to be an absolute goldmine of information that cuts right tothe heart of rapid fat loss.There is really only one set of instructions that anyone can follow to achieve rapidweight loss and body transformations in record time, and that information iscontained within this one book.CLICK HERE TO CHECK THE COMPLETE 2 WEEK DIET PROGRAM &LEARN HOW TO LOSE UP TO 16 POUNDS IN JUST 2 WEEKS!The 2 Week Diet - Launch Handbook 10

WHY THISDIETThis diet offers several benefits to your life beyond the rapid weight loss it delivers.By the end of the diet, you’re going to have a new outlook on how weight is lostand you’re going to have complete control over your weight for the rest of your life.You’ll have the tools and knowledge to drop the pounds quickly, and the know howto get back on track if you ever stray again from the path of healthy eating.One of the biggest problems with ordinary dieting is that the weight comes off veryslowly. In this respect, The 2 Week Diet is an absolute game changer. No more willyou lose weight at a snail’s pace. Instead, by following this diet, you can expect tolose 3/4 to 1 pound of fat every single day. And, if you want to double those results,I have included The 2 Week Workout, which will help you do exactly that.There are several reasons why people turn to The 2 Week Diet to lose fat quickly.A large percentage of my readers are seeking to lose weight for an upcomingspecial event such as a wedding, class reunion or an impending vacation thatinvolves the pool or the beach. Others are actors and models who need to keeptheir body weight and body fat percentages at low levels to earn a living. And manyuse The 2 Week Diet as a jump-start to begin their new diet, workout program orhealthier lifestyle.Whatever your goals are, The 2 Week Diet will help you reach them!The 2 Week Diet - Launch Handbook 11

WHY2 WEEKS?Research has shown that most overweight people are carrying around 8-16 poundsof unwanted body fat. Research has also shown that most diets fail. From myexperience, most diets fail because they take the long, slow, boring approach toweight loss. When weight comes off at 1-2 pounds a week, the rewards for thesacrifices it takes to get there don't seem worth it. The 2 Week Diet accomplisheswhat most diets take 4-5months to do in just 2 weeks.The 2 Week Diet wasspecifically designed to be anextremely rapid method forburning between 8-16 poundsof body fat.I understand that for a dietto be ultra-successful, itabsolutely must producevery rapid results. Whenresults come quickly, thedieter receives essentialpositive feedback that the diet is working and that it’s worth doing. This day-inday-out success results in the dieter sticking with the diet, and when the dietersticks with the diet, the results snowball, the outcome being successful weight lossand a brand new body.This is why The 2 Week Diet works! You will soon notice favorable bodycomposition changes, typically in the very first couple of days on the diet. In thevery first week alone, you are likely to see 10 pounds of fat stripped away fromyour body. Your clothes will be looser, you’ll feel lighter, and you’ll look and feel 10times better than you did just a week before.CLICK HERE TO CHECK THE COMPLETE 2 WEEK DIET PROGRAM &LEARN HOW TO LOSE UP TO 16 POUNDS IN JUST 2 WEEKS!The 2 Week Diet - Launch Handbook 12

14 DAYS TOMAKE A HABITResearch has shown that it takes approximately 14 days for us to develop a newhabit. This means 14 days of eating healthily. 14 days of going to the gym. 14 daysof doing whatever else it might be that you want to turn into a lifelong habit.Too often, when we try to create a new habit in our lives we take a step back andsee it as some difficult burden that will last forever, and then it seems impossible.We effectively sabotage our goals by looking at them in the wrong way and lettingthem overwhelm us.So, instead of starting with thoughts about making a new habit for life, you canmake it a lot easier by simply telling yourself that you are just going to “try” this dietfor 14 days. We can all do 14 days, right? Let your brain “know” that once this “trialperiod” is over, you can go back to your old eating habits. Then, while your brain letsyou participate in this “trial,” it will also be working to form new neural pathwaysonce it realizes that the new habit has benefited you positively in some way. This isthe science behind habit development, so keep that research in mind as youapproach change: it takes approximately 14 days to develop new habits or to breakold ones. That's doable right?In the case of The 2 Week Diet, your brain will notice that it now takes less work tomove your body during the day because it has shed so many pounds. It will noticethe increased energy you have as a result of your daily walks, weekly resistancetraining and other exercise components of this system. Your brain will also take noteof your physical appearance, your muscle tone and how your clothes are now muchlooser. Basically, your brain will see remarkable rewards that will strongly encourageyou to stay on the path of good eating and good exercise habits.Now, understand that research has shown that neural pathways can be permanentlyattuned to any habit (even the bad ones), which means that bad habits can resurfacewhen triggered again. This means that you need to stay constantly aware of yourthoughts and avoid engaging in your previous bad habits. It sounds hard, but you nowknow that after 14 days it’s much easier to resist temptation; your mind will havechanged, just by waiting!You will soon be able to indulge in your favorite foods again without cravings takingover your life. My intention with The 2 Week Diet is not only to burn fat away fast, butalso to create new, more helpful ways of eating and enjoying regular exercise that willstay with you forever. Reward, not punishment will ensure that you get the bodyyou’ve always wanted and that you’ll keep it for life.The 2 Week Diet - Launch Handbook 13

FAT LOSS VS.WEIGHT LOSSWe tend to use the term “weight loss” generally when we go on a diet. And whilesome are content with simply watching the numbers of the scale go down, it isimportant that you focus solely on losing fat rather than precious, lean body mass.If you want to simply lose weight and you don’t care where the weight comes from(body fat, bones, muscle, organs, etc.) then the fastest way to accomplish that isthrough dietary fasting (not eating anything). Fasting is the fastest way to loseweight but it comes with a hefty price, up to and including death.After about a day of fasting, your body is getting 80-90% of its energy from its ownbody fat, which is a very good thing.However, when the body goes severalhours without protein (amino acidsneeded to sustain life), it begins toattack its own protein stores. Sooneror later, lean body mass is attacked toa point where you are unable to moveand your organs malfunction, whichwill later result in your death.The fact is, there are certain dietsout there that have great success inhelping people achieve weight loss—with studies to prove it—however, by the way those diets are structured, a largeportion of the weight that is lost is not body fat, but instead, lean body mass. Leanbody mass is basically everything that is not body fat. This includes skeletal muscle,organs and bones. Remember, a decrease in lean body mass equates to a slowerrunning metabolism. A slow metabolism will make it harder to lose weight and easierfor you to put weight back on once it’s lost. The 2 Week Diet is designed to not onlykeep your metabolism churning along, but also works to reset and increase its abilityso that you are constantly running at your body’s maximum potential.The diets that focus solely on the numbers of the scale do more harm to your bodythan good. These types of diets actually slow your body’s ability to lose body fat andthey force your body to attack itself for the essential nutrients it needs.The 2 Week Diet - Launch Handbook 14

You can spot these diets from a mile away, if you know what you’re looking for. Thered flag when looking for these diets (often called fasts) are those that have anobvious lack of protein in their primary food source. Diets like the Hollywood JuiceDiet, the Cabbage Soup Diet, the Lemonade Diet, etc. can definitely help you loseweight.but trust me when I say this: the weight you lose on these types of diets isnot the weight you want to lose. In fact, these diets do more harm than goodbecause you will lose precious lean body mass in the process of losing weight. Andagain, when you lose that precious lean body mass, you slow down your metabolismwhich in turn slows your ability to lose weight. The more lean body mass you have,the more calories your body needs to keep that mass functioning properly.Again, when the body goes without protein for a length of time, it is going to getits protein needs by eating your skin for lunch and your hair for dinner. The hair andskin are the first protein stores to be attacked and if you look closely at people onprotein-deficient types of diets, you will notice a lack of glow and sheen to the hairand skin. This is because the protein that keeps the skin and hair healthy and vibrantwill be missing. People on these types of diets are noticeably haggard, wrinkly anddull looking.But it won’t stop there. Think about it. Can you really afford to lose part of yourheart, liver, brain, kidneys and other vital organs? Do you really want to sacrifice yourprecious skeletal muscle that actually helps you burn fat all day long?I know none of this sounds too pleasant but it is a fact. When looking to lose weight,it is imperative that the weight you lose is laser-focused on body fat, rather than leanbody mass. Certain diets and misinformation about nutrients can lead to proteindeficiency.If you have any of the following symptoms, chances are you are not getting enoughprotein in your diet: thin, brittle hair. hair loss. reduced pigmentation in the hair. ridges in fingernails and toenails. skin rashes, flaky skin, dry skin. weakness and cramps in your muscles. difficulty sleeping. nausea slow healing in wounds, cuts, scrapesThe 2 Week Diet - Launch Handbook 15

If you are experiencing any of these symptoms, you should take a good look at yourdaily protein intake. Sometimes these unexplainable conditions come down to aneasy fix—more protein in your diet.Protein deficiency can be even more serious than you think. Long term or frequentprotein deficiency can result in even more serious health risks, such as: gallstones. Arthritis. heart problems. organ failure. muscle deterioration. deathAs you can see, a lack of protein in your diet can be very serious—even lifethreatening. If you take nothing else from this book, be absolutely certain that youare getting adequate amounts of protein every day. In the diet portion of The 2Week Diet, you’ll learn how to calculate your true daily protein requirements.On The 2 Week Diet, we attempt to emulate “starvation” and all the fat-burningqualities it produces—but without all the negative side effects (hunger, lean bodymass loss, etc.). To do this, we will focus on depleting the body of carbohydratesto trigger the starvation response. Again, this starvation response forces the bodyto switch over to burning incredible amounts of fat for our daily energy needs.Meanwhile, we will “sneak” adequate amounts of protein to the body every fewhours. Instead of attacking our own lean body mass, the body will use this “easy”protein (the protein we eat) and turn it into glucose, which requires even morefuel (body fat) to accomplish. Basically, we are going to throw all kinds of things atthe body to force it to burn more and more body fat, which will result in ultra-fastweight loss.The 2 Week Diet - Launch Handbook 16

NUTRIENTSWhat the Body Needs and What it Doesn’tOur bodies need nutrients, vitamins, minerals and water for good health and properfunctioning. Amazingly, the human body is capable of producing thousands of thenutrients that it needs to sustain its own life.The nutrients that the body manufac tures itself areknown as “nonessential” nutrients becausethe body is able to synthesize them, soit’s not essential that you go out andget them from the food you eat.So, "nonessential nutrients": thenutrients manufactured by yourbody that you do not need to getfrom the food you eat.Conversely, “essential nutrients”are those nutrients that you mustget from the food you eat. To sustainlife, it is essential that you get thesenutrients from your dietary intake.Essential nutrients: the nutrients you must getfrom your diet because they are not being made in thebody.Some examples of essential nutrients include water, proteins, fats, vitamins andminerals. One very common nutrient that has been purposely omitted hereare carbohydrates. The biological fact of the matter is that there is not a singlecarbohydrate that is essential to the human diet Not sugar Not starch Notfiber. The fact is, carbohydrates do not provide any nutritional benefit to the humanbody—none whatsoever. You will learn a lot more about this in the coming sections.The 2 Week Diet is about maximizing the nutrients that we do need while restrictingthose that we do not. Really, it is all about eating the right foods in the rightquantities at the right time. When done correctly, we are able to put our body into a24/7 fat burning mode.The 2 Week Diet - Launch Handbook 17

PROTEIN, FAT,CARBOHYDRATESThe primary nutrients humans consume are protein, fat and carbohydrates.Understanding the role that each of these primary nutrients play in our health andin our ability to gain or lose weight is an important feature of The 2 Week Diet. Istrongly encourage you to familiarize yourself with this portion of The 2 Week Diet,as it will have long lasting ramifications for your daily life.ProteinProteins are the foundation ofyour body’s cells, tissues andorgans. They are essential foryour muscles, hair, skin, hair,organs and hormones. While thebody can survive without eatinganother carbohydrate and last forextended periods without eatingfat, a lack of protein in your dietwill cause degeneration of yourmuscle tissue and organs, whichwill eventually lead to death.Knowing how important protein is to the body, it is unbelievable to see how manypeople still get most of their calories from high-carbohydrate diets.Several studies have shown that the recommended daily allowance for proteinconsumption is far lower than it should be.especially for those engaged in regularexercise. What this research has shown is that people following the “recommendeddaily allowance” of protein consumption while engaging in regular physical activity,were actually losing valuable muscle tissue because there was not enough protein inthe body to repair and rebuild their muscles after their workouts.Proteins are made up of amino acids and there are just 20 amino acids that make upALL human proteins. Of these 20 amino acids, the body can only produce 12 of themitself. This means the other eight amino acids must be obtained through the foodsyou eat.The 2 Week Diet - Launch Handbook 18

Lysine, leucine, isoleucine, methionine, phenylalanine, threonine, tryptophan, andvaline are the essential amino acids that are not made by the body (there are twoothers necessary for infants and small children). We get these amino acids when weconsume protein sources like meat, fish, poultry and legumes.Protein sources that contain adequate amounts of all of the amino acids are called“complete proteins.” Those food items that do not contain all or adequate amountsof amino acids are known as “incomplete proteins.”In general, animal proteins (meat, fish, poultry, cheese, eggs) are considered“complete proteins.” The “incomplete proteins” are those that are vegetable based,usually in the form of grains, legumes, nuts and seeds. To get enough essential aminoacids through vegetable protein, one usually has to combine several different foodgroups together in a strategic combination.Breaking down and processing protein takes a lot more energy and much more timethan it does to break down other nutrients. In other words, the body has to work alot harder to digest protein than it does with carbohydrates and fat.The extra energy it takes to break down and process protein reduces the amount ofenergy your body receives from that food it consumed. Also, because it takes longerto break down and to assimilate protein, the process of emptying the stomach takeslonger as well, which causes us to feel full longer, which reduces hunger pangs.It is believed that the body can only use about 50% of the protein we eat. Thismeans the other 50% is eliminated from the body as waste because protein is notstored in the body the same way that fat and carbohydrates are. So, when you eatcalories primarily from protein, you can rest assured that these protein calories arerepairing and rebuilding your body with the excess being eliminated as waste. Theextra protein will not be stored as body fat. As you will see, this is in stark contrastto excess carbohydrates and fat we eat, which are stored in the fat cells of ourbodies instead of being eliminated.Adding protein to your meals causes your body to release a horm

Mar 02, 2017 · total control of your weight for the rest of your life. In fact, many people have said that after finishing Phase #1 of The 2 Week Diet, they felt like they could accomplish anything. 2. The Workouts: one of the reasons people fail in their diets is because the workout requir