Ten days full of fashion inAmsterdamSurprise Fashion House will delight audiencesduring'Zalando presents 10 Days Downtown'The 22nd edition of Mercedes-Benz FashionWeek Amsterdam will start on Friday 16thJanuary with 'Zalando presents 10 Days Downtown,' a public programme that showcasesaccessible fashion in all its glory, from the catwalk to the sidewalk. Over the course of tendays, audiences can enjoy presentations, performances, exhibitions, and parties with a funfashion twist at ten high-profile locations throughout Amsterdam.Zalando Fashion HouseThis year's event will see the launch of the Zalando Fashion House on Saturday 17th Januaryat Haarlemmerdijk 41. The Fashion House is an inspiring spot where fashion lovers can meetand mingle. Here, visitors can find information about the 'Zalando presents 10 DaysDowntown' programme, enjoy a drink at the fashion café, and discover fashion brandsavailable in the online shop. Dutch fashion designer Ilja Visser designed a special Zalandoitem as part of her Ready to fish line with a pattern from the SS15 collection. This item will besold exclusively at the Fashion House.Live streamAll fashion lovers can enjoy front row seats at this year's Mercedes-Benz FashionWeek
Amsterdam. To get the public even more involved in this special fashion event, audiences canfollow the catwalk shows at Mercedes-Benz FashionWeek Amsterdam via an online livestream as well as at the Zalando Fashion House.Fashion & disciplines'Zalando presents 10 Days Downtown,' part of Mercedes-Benz FashionWeek Amsterdam,offers a wide selection of venues, activities, and opportunities to discover the very best inDutch fashion. On Saturday 24th January, the Koepelkerk (the domed former Lutheran church)will present a stunning combination of fashion and ballet, a collaboration between the DutchNational Opera & Ballet, fashion designer David Laport, and filmmaker Mathieu Gremillet.Visitors will be treated to an extraordinary dance film and a live performance by the DutchNational Opera & Ballet wearing designs by David Laport.“'It's an honour to participate in 'Zalando Presents 10 Days Downtown'. Thisplatform gives me the unique opportunity to explain the underlying concept of mydesigns. It also helps me expand my target audience by combining variousdisciplines, such as dance, film, and fashion.„— David Laport, fashion designerThe programme of 'Zalando presents 10 Days Downtown,' part of Mercedes-BenzFashionWeek Amsterdam, is as follows: Day 1: Time to Show: Friday 16th January, Melkweg, opening party with photographer HenriVerhoef and DJs Kris Kross, Sunny, Riptide, Valentijn, and Doppelgang. Day 2: Fashion Evolution: Saturday 17th January,Volkshotel, designers FernandaFernandes, Mirte van Wijngaarden, CP113, and The Next Closet. Day 3: Fashion meets the Dutch National Opera: Sunday 18th January,National Opera &Ballet, designer Zyanya Keizer. Day 4: Fashion Feel Good: Monday 19th January, Mossel & Gin, with fashion label Costes. Day 5: AMFI presents Fashion Films: Tuesday 20th January,Het Ketelhuis , with studentsfrom the Amsterdam Fashion Institute (minor: Fashion & Visual Culture). Day 6: Fashion & Digital Art, Wednesday 21st January, art’otel amsterdam & gallery 5&33 ,
designer DORHOUT MEES. Day 7: Zalando Fashion House, Thursday 22nd January, Haarlemmerdijk 41, workshop withdesigner, photographer and stylist. Day 8: Fashion & Van Gogh, Friday 23rd January, Van Gogh Museum , designers Elke vanZuylen and Barbara Langendijk. Day 9: Fashion & Ballet, Saturday 24th January,Koepelkerk- Renaissance AmsterdamHotel, with the National Opera & Ballet, designer David Laport, and filmmaker MathieuGremillet. Day 10: Local Goods Market: Fashion Special: Sunday 25th January, De Hallen, with youngindependent labels.The full programme – including information about events, times, entrance fees, and designers– can be found at http://www.fashionweek.nl/en/downtown“The 'Zalando presents 10 Days Downtown' programme at Mercedes-BenzFashionWeek Amsterdam has bridged the gap between designer and consumer.It's wonderful to see that our programme has already introduced some 10,000fashion lovers to designers, their products, and their fashion vision.„— Rob Zomer, Director of Dutch FashionWeek“We are looking forward to this year's edition of "Zalando presents 10 DaysDowntown" on Friday 16 January. It's sure to be a fantastic ten-day event withactivities that bring inspirational fashion one step closer to the consumer. Theaim of the Zalando Fashion House at Haarlemmerdijk 41 in Amsterdam was tocreate a place where consumers could meet, enjoy a drink at the Zalando café,and get more information about the events on offer over the course of this tenday event. They can also discover inspiring Zalando brands, test the mobile app,and win great prizes.„— Donna Darthuizen, Country Cluster Head for Zalando Benelux
ABOUT FASHIONWEEK NEDERLANDAbout Mercedes-Benz FashionWeek AmsterdamMercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal andoutspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashionindustry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally.By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouragingtalented, innovative and ambitious designers.About FashionWeek NederlandFashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration ofDutch fashion talent, the building of bridges between creativity and commerce and the search for internationalconnection. Based on its three pillars Connect, Grow and Celebrate and its four programmes Catwalk (MercedesBenz FashionWeek Amsterdam), Zalando presents 10 Days Downtown, Vodafone Firsts Fashion LAB and Fashionin Business, FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growthand development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent andcreativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers andprofessionals from fashion and related industries, including designers, labels, buyers, national and internationalpress agencies, agents, the creative industry, government and semi-government and investors. FashionWeekNederland works closely with Title Partner Mercedes-Benz, Premium Partners Marie Claire, L’Oréal Professionneland Vodafone and Programme partners Zalando (10 Days Downtown) and Vodafone (Fashion LAB). AlsoGemeente Amsterdam supports Downtown. FashionWeek Nederland organises the Mercedes-Benz FashionWeekAmsterdam twice per year. www.fashionweek.nl.About ZalandoZalando (www.zalando.nl) is Europe’s leading online retailer for shoes and fashion. Working with over 1,200international brands, Zalando offers an extensive selection of products for women, men and children, ranging frompopular high street brands to much sought-after designer labels. Exclusive accessories and sportswear add toZalando’s wide range of products. A combination of unique services – free delivery and returns, a free servicehelpline and an extended 100-day returns policy – make online shopping at Zalando a convenient and secure onlineexperience. The company was founded by Robert Gentz and David Schneider in 2008 and its headquarters arelocated in Berlin. Following its success in Germany, Zalando launched in Austria in 2009 and the Netherlands andFrance followed in 2010. In 2011 Zalando ex-panded into Italy, the UK and Switzerland. Since 2012 Zalando hasalso been available in Sweden, Belgium, Spain, Denmark, Finland, Poland, and Norway. Deliveries were extendedto Luxembourg in 2013.
FashionWeek NederlandpressroomℹContact informationFashionWeek NederlandFashionWeek NederlandKeizersgracht 1741016 DW Amsterdam Main website SpokespersonSalon Waldorf 31 (0)20 320 99 [email protected] 174-1761016 DW AmsterdamThe NetherlandsChristine van den BentFashionWeek NederlandManager [email protected] 31 (0)20 684 28 78AGENCY PRESSROOMSDUTCH PR GROUPSALON WALDORF
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Benz FashionWeek Amsterdam), Zalando presents 10 Days Downtown, Vodafone Firsts Fashion LAB and Fashion in Business, FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity.